How to connect Bigin by Zoho CRM and Google Chat
Create a New Scenario to Connect Bigin by Zoho CRM and Google Chat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Google Chat will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Google Chat, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Chat Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Google Chat from the list of available apps, and choose the action you need from the list of nodes within Google Chat.


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Authenticate Google Chat
Now, click the Google Chat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Chat settings. Authentication allows you to use Google Chat through Latenode.
Configure the Bigin by Zoho CRM and Google Chat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Google Chat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Google Chat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Google Chat integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Google Chat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Google Chat
Bigin by Zoho CRM + Google Sheets + Google Chat: When a new contact is added to Bigin by Zoho CRM, the contact's details are added to a Google Sheet. Then, a celebratory message is posted in Google Chat.
Google Chat + Bigin by Zoho CRM + Google Calendar: When a new message is received in Google Chat, a contact is created in Bigin by Zoho CRM. Subsequently, an event is created in Google Calendar to schedule a follow-up call.
Bigin by Zoho CRM and Google Chat integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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See how Latenode works
FAQ Bigin by Zoho CRM and Google Chat
How can I connect my Bigin by Zoho CRM account to Google Chat using Latenode?
To connect your Bigin by Zoho CRM account to Google Chat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Google Chat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get Google Chat alerts for new Bigin leads?
Yes, you can! Latenode lets you automate real-time notifications. Get instant alerts in Google Chat whenever a new lead is added to Bigin by Zoho CRM, ensuring prompt follow-up and improved conversion rates.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Google Chat?
Integrating Bigin by Zoho CRM with Google Chat allows you to perform various tasks, including:
- Send Google Chat notifications for new deals created in Bigin by Zoho CRM.
- Post deal updates from Bigin by Zoho CRM to a dedicated Google Chat channel.
- Create Bigin by Zoho CRM tasks from Google Chat messages using AI parsing.
- Automatically share new contact information from Bigin by Zoho CRM in Google Chat.
- Trigger Bigin by Zoho CRM workflows from specific commands in Google Chat.
Can I use JavaScript to transform data between Bigin and Chat?
Yes! Latenode allows you to use JavaScript code blocks to tailor data formatting between Bigin by Zoho CRM and Google Chat for custom workflows.
Are there any limitations to the Bigin by Zoho CRM and Google Chat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript coding.
- Real-time updates depend on the polling interval configured in Latenode.
- File attachments from Bigin by Zoho CRM might not be directly supported in Google Chat.