How to connect Bigin by Zoho CRM and Serper
Create a New Scenario to Connect Bigin by Zoho CRM and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Serper will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Serper, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Bigin by Zoho CRM and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Serper integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Serper
Bigin by Zoho CRM + Serper + Google Sheets: When a lead's status is updated in Bigin, their website is searched via Serper, and the ranking results are added as a new row in Google Sheets for tracking SEO performance.
Serper + Bigin by Zoho CRM + Slack: When Serper detects a new relevant news article, the assigned contact owner in Bigin is found via email, and a direct message is sent in Slack with the article information.
Bigin by Zoho CRM and Serper integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Bigin by Zoho CRM and Serper
How can I connect my Bigin by Zoho CRM account to Serper using Latenode?
To connect your Bigin by Zoho CRM account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Bigin leads with SEO data using Serper?
Yes, you can! Latenode lets you automate enriching leads in Bigin by Zoho CRM with SERP data from Serper, giving your sales team vital context and boosting conversion rates.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Serper?
Integrating Bigin by Zoho CRM with Serper allows you to perform various tasks, including:
- Automatically updating lead details in Bigin by Zoho CRM with keyword rankings from Serper.
- Triggering lead creation in Bigin by Zoho CRM based on specific search queries in Serper.
- Analyzing competitor keyword data from Serper and logging insights into Bigin by Zoho CRM.
- Creating tasks in Bigin by Zoho CRM for sales based on SERP feature triggers from Serper.
- Monitoring brand mentions in Serper and associating them with relevant contacts in Bigin.
Can I use JavaScript to customize the Bigin by Zoho CRM Serper integration?
Yes! Latenode allows you to use JavaScript to create advanced data transformations between Bigin by Zoho CRM and Serper beyond the built-in features.
Are there any limitations to the Bigin by Zoho CRM and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Bigin by Zoho CRM and Serper APIs may affect workflow execution speed.
- Complex data transformations may require custom JavaScript coding within Latenode.
- Historical data migration between Bigin by Zoho CRM and Serper is not directly supported.