How to connect Bigin by Zoho CRM and WhatsApp Business Cloud
Create a New Scenario to Connect Bigin by Zoho CRM and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.


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WhatsApp Business Cloud


Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the Bigin by Zoho CRM and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and WhatsApp Business Cloud
Bigin by Zoho CRM + WhatsApp Business Cloud + Zoho CRM: When a new contact is added in Bigin, send them a welcome message via WhatsApp. Then, update the contact's status in Zoho CRM based on the interaction.
WhatsApp Business Cloud + Bigin by Zoho CRM + Google Sheets: Log incoming WhatsApp messages associated with Bigin contacts into a Google Sheet for reporting and analysis. First finds existing contact, then logs the communication.
Bigin by Zoho CRM and WhatsApp Business Cloud integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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FAQ Bigin by Zoho CRM and WhatsApp Business Cloud
How can I connect my Bigin by Zoho CRM account to WhatsApp Business Cloud using Latenode?
To connect your Bigin by Zoho CRM account to WhatsApp Business Cloud on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and WhatsApp Business Cloud accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send WhatsApp messages upon new Bigin deal creation?
Yes, you can! Latenode's visual editor allows you to trigger WhatsApp messages automatically when a new deal is created in Bigin, keeping your team instantly informed and ready to act.
What types of tasks can I perform by integrating Bigin by Zoho CRM with WhatsApp Business Cloud?
Integrating Bigin by Zoho CRM with WhatsApp Business Cloud allows you to perform various tasks, including:
- Send personalized welcome messages to new Bigin contacts via WhatsApp.
- Create Bigin contacts directly from new WhatsApp message interactions.
- Update Bigin deal stages based on WhatsApp message keywords.
- Send automated WhatsApp notifications for upcoming Bigin task deadlines.
- Generate summary reports of WhatsApp interactions and log them in Bigin.
HowsecureisBiginbyZohoCRMdatasharedviaLatenode'sintegrations?
Latenodeemploysrobustsecuritymeasurestoprotectyourdata,includingencryptionatrestandintransit,andregularsecurityaudits,ensuringyourBigin data remains safe.
Are there any limitations to the Bigin by Zoho CRM and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Bulk WhatsApp messaging is subject to WhatsApp Business Cloud's rate limits.
- Complex data transformations may require JavaScript knowledge.
- Custom field synchronization requires careful mapping in the workflow.