Bitly and Customer.io Integration

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Automatically shorten links with Bitly when new users subscribe via Customer.io and track engagement across channels. With Latenode, add custom logic using JavaScript to personalize messaging flows affordably.

Bitly + Customer.io integration

Connect Bitly and Customer.io in minutes with Latenode.

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Automate your workflow

Swap Apps

Bitly

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Bitly and Customer.io

Create a New Scenario to Connect Bitly and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bitly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bitly or Customer.io will be your first step. To do this, click "Choose an app," find Bitly or Customer.io, and select the appropriate trigger to start the scenario.

Add the Bitly Node

Select the Bitly node from the app selection panel on the right.

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Bitly

Configure the Bitly

Click on the Bitly node to configure it. You can modify the Bitly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Bitly

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Connect Bitly

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Bitly node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Bitly

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

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Run node once

Configure the Bitly and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Customer.io

Customer.io Oauth 2.0

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Select an action *

Select

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The action ID

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Run node once

Set Up the Bitly and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Bitly, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Bitly and Customer.io integration works as expected. Depending on your setup, data should flow between Bitly and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Bitly and Customer.io

Bitly + Customer.io + Google Sheets: When a Bitlink is created, this automation finds or creates a user profile in Customer.io and then logs the Bitlink and user ID in a Google Sheet for tracking.

Customer.io + Bitly + Slack: When a user is added to a Customer.io segment, a shortened Bitly link is created, and the link is then shared in a specified Slack channel to encourage early engagement.

Bitly and Customer.io integration alternatives

About Bitly

Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Bitly and Customer.io

How can I connect my Bitly account to Customer.io using Latenode?

To connect your Bitly account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Bitly and click on "Connect".
  • Authenticate your Bitly and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track link clicks to personalize Customer.io messages?

Yes, you can! Latenode lets you use Bitly click data to trigger personalized messages in Customer.io, boosting engagement and conversion rates through targeted communication.

What types of tasks can I perform by integrating Bitly with Customer.io?

Integrating Bitly with Customer.io allows you to perform various tasks, including:

  • Create personalized customer segments based on Bitly link engagement.
  • Trigger Customer.io events when a Bitly link is clicked.
  • Update customer profiles in Customer.io with Bitly link data.
  • Send targeted emails via Customer.io based on link click activity.
  • Track campaign performance across Bitly and Customer.io.

What Bitly link data can I access within my Latenode workflows?

You can access metrics like clicks, geolocation, referring domains, and device types associated with your Bitly links, enabling data-driven automation.

Are there any limitations to the Bitly and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Bitly and Customer.io may affect high-volume workflows.
  • Historical data prior to integration setup may not be accessible.
  • Custom Bitly plans may have feature variations impacting integration.

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