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How to connect Bitly and Facebook Conversions
Create a New Scenario to Connect Bitly and Facebook Conversions
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bitly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bitly or Facebook Conversions will be your first step. To do this, click "Choose an app," find Bitly or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the Bitly Node
Select the Bitly node from the app selection panel on the right.
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Add the Facebook Conversions Node
Next, click the plus (+) icon on the Bitly node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Bitly and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bitly and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Bitly, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bitly and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Bitly and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bitly and Facebook Conversions
Bitly + Facebook Conversions + Google Sheets: When a Bitlink is created, this automation sends a Facebook Conversion event. Subsequently, data about the Bitlink and the triggered conversion event are recorded in a Google Sheet for analysis.
Bitly + Facebook Conversions + Slack: This automation checks for expansion of a Bitlink. When an expansion occurs and a corresponding Facebook Conversion event is triggered, a Slack message is sent to a specified channel providing information about the conversion and its source.
Bitly and Facebook Conversions integration alternatives
About Bitly
Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Bitly and Facebook Conversions
How can I connect my Bitly account to Facebook Conversions using Latenode?
To connect your Bitly account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bitly and click on "Connect".
- Authenticate your Bitly and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track conversions from Bitly links on Facebook?
Yes, you can! With Latenode, automatically send Bitly click data to Facebook Conversions, optimizing ad campaigns in real time. Use no-code blocks or JavaScript for custom event tracking.
What types of tasks can I perform by integrating Bitly with Facebook Conversions?
Integrating Bitly with Facebook Conversions allows you to perform various tasks, including:
- Automatically logging Bitly link clicks as Facebook Conversion events.
- Tracking which Bitly links drive the most valuable conversions.
- Creating custom audiences in Facebook based on Bitly click behavior.
- Optimizing Facebook ad spend based on real-time Bitly link performance.
- Sending alerts when Bitly click-through rates fall below a threshold.
How do I handle errors when a Bitly link fails to shorten?
Latenode provides robust error handling. Use conditional logic and error-handling blocks to retry failed requests, log errors, or trigger alerts.
Are there any limitations to the Bitly and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook Conversions API rate limits may affect high-volume data.
- Custom event parameters require careful mapping between Bitly and Facebook.
- Historical Bitly data prior to integration setup won't be automatically synced.
