How to connect Bitrix24 and Google Business Profile
Create a New Scenario to Connect Bitrix24 and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bitrix24, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bitrix24 or Google Business Profile will be your first step. To do this, click "Choose an app," find Bitrix24 or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Bitrix24 Node
Select the Bitrix24 node from the app selection panel on the right.

Bitrix24
Configure the Bitrix24
Click on the Bitrix24 node to configure it. You can modify the Bitrix24 URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Bitrix24 node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Bitrix24 and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bitrix24 and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Bitrix24
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Bitrix24, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bitrix24 and Google Business Profile integration works as expected. Depending on your setup, data should flow between Bitrix24 and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bitrix24 and Google Business Profile
Bitrix24 + Slack: When a new lead is created in Bitrix24, a notification is sent to a specified Slack channel to inform the sales team.
Google Business Profile + Google Sheets + Bitrix24: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. If the review has a negative sentiment (requires additional AI integration not available), a task is created in Bitrix24 for follow-up.
Bitrix24 and Google Business Profile integration alternatives
About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Bitrix24 and Google Business Profile
How can I connect my Bitrix24 account to Google Business Profile using Latenode?
To connect your Bitrix24 account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bitrix24 and click on "Connect".
- Authenticate your Bitrix24 and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile reviews in Bitrix24?
Yes, you can! Automatically log new Google Business Profile reviews in Bitrix24 with Latenode. Monitor customer feedback and improve response times using automated notifications.
What types of tasks can I perform by integrating Bitrix24 with Google Business Profile?
Integrating Bitrix24 with Google Business Profile allows you to perform various tasks, including:
- Automatically create Bitrix24 leads from new Google Business Profile messages.
- Send new Bitrix24 contacts to Google Business Profile as customer data.
- Track Google Business Profile review sentiment within Bitrix24 reports.
- Update Google Business Profile posts based on Bitrix24 marketing campaigns.
- Monitor Google Business Profile Q&A and log them into Bitrix24 tasks.
What Bitrix24 data can I access within Latenode workflows?
Latenode lets you access contacts, deals, tasks, and other Bitrix24 entities. Use JavaScript and AI to transform the data, then automate sophisticated workflows.
Are there any limitations to the Bitrix24 and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- API rate limits apply to both Bitrix24 and Google Business Profile.
- Custom field mapping might require advanced configuration.
- Real-time synchronization depends on the APIs' polling intervals.