How to connect Bitrix24 and Instagram for Business
Create a New Scenario to Connect Bitrix24 and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bitrix24, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bitrix24 or Instagram for Business will be your first step. To do this, click "Choose an app," find Bitrix24 or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Bitrix24 Node
Select the Bitrix24 node from the app selection panel on the right.

Bitrix24
Configure the Bitrix24
Click on the Bitrix24 node to configure it. You can modify the Bitrix24 URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Bitrix24 node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Bitrix24 and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bitrix24 and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Bitrix24, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bitrix24 and Instagram for Business integration works as expected. Depending on your setup, data should flow between Bitrix24 and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bitrix24 and Instagram for Business
Bitrix24 + Instagram for Business + Telegram: When a new lead is created in Bitrix24, automatically create a photo post on Instagram to promote it, and send a notification to the sales team via Telegram to follow up quickly.
Instagram for Business + Bitrix24 + Facebook Messenger: When a user comments on an Instagram post, create a contact in Bitrix24 and send them a welcome message via Facebook Messenger.
Bitrix24 and Instagram for Business integration alternatives
About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Bitrix24 and Instagram for Business
How can I connect my Bitrix24 account to Instagram for Business using Latenode?
To connect your Bitrix24 account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bitrix24 and click on "Connect".
- Authenticate your Bitrix24 and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Instagram leads to Bitrix24 CRM?
Yes, you can! Latenode's visual editor simplifies this, letting you instantly capture leads from Instagram for Business and nurture them within Bitrix24, saving time and improving lead management.
What types of tasks can I perform by integrating Bitrix24 with Instagram for Business?
Integrating Bitrix24 with Instagram for Business allows you to perform various tasks, including:
- Create Bitrix24 leads from new Instagram for Business followers.
- Send automated welcome messages to new Instagram followers.
- Update Bitrix24 deals based on Instagram engagement.
- Track Instagram campaign performance within Bitrix24 reports.
- Post Bitrix24 product updates to Instagram for Business.
How easily can I scale my Bitrix24 + Instagram automations in Latenode?
Latenode's architecture lets you scale automations easily. Handle increased data volumes and complex logic with robust, efficient workflows and serverless processing.
Are there any limitations to the Bitrix24 and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Instagram API may affect high-volume workflows.
- Custom field mapping in Bitrix24 might require additional configuration.
- Certain advanced Instagram for Business features are not yet directly supported.