How to connect Bitrix24 and Serper
Create a New Scenario to Connect Bitrix24 and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bitrix24, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bitrix24 or Serper will be your first step. To do this, click "Choose an app," find Bitrix24 or Serper, and select the appropriate trigger to start the scenario.

Add the Bitrix24 Node
Select the Bitrix24 node from the app selection panel on the right.

Bitrix24
Configure the Bitrix24
Click on the Bitrix24 node to configure it. You can modify the Bitrix24 URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Bitrix24 node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Bitrix24 and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bitrix24 and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Bitrix24, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bitrix24 and Serper integration works as expected. Depending on your setup, data should flow between Bitrix24 and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bitrix24 and Serper
Serper + Bitrix24 + Slack: Serper searches for news about Bitrix24 clients. If positive news is found, the corresponding deal in Bitrix24 is updated, and a notification is sent to the sales team in Slack.
Serper + Google Sheets + Bitrix24: Serper tracks competitor keyword rankings and logs changes in a Google Sheet. If there's a significant change in ranking, a task is created or updated in Bitrix24.
Bitrix24 and Serper integration alternatives
About Bitrix24
Automate Bitrix24 tasks in Latenode: update deals, manage contacts, and track tasks without manual work. Connect Bitrix24 CRM data to other apps, like email or spreadsheets, for streamlined workflows. Latenode’s visual editor and flexible code options make complex Bitrix24 automation simple and scalable, avoiding per-step fees.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Bitrix24 and Serper
How can I connect my Bitrix24 account to Serper using Latenode?
To connect your Bitrix24 account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bitrix24 and click on "Connect".
- Authenticate your Bitrix24 and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Bitrix24 leads from new Serper search results?
Yes, you can! Latenode's visual editor makes it easy to trigger lead creation in Bitrix24 when Serper finds specific keywords. Enhance your sales funnel with real-time search data!
What types of tasks can I perform by integrating Bitrix24 with Serper?
Integrating Bitrix24 with Serper allows you to perform various tasks, including:
- Enrich Bitrix24 contact data with SERP insights on their company.
- Automate competitor analysis reporting directly into Bitrix24.
- Generate leads in Bitrix24 based on keyword rankings from Serper.
- Track brand mentions in search results and log them in Bitrix24.
- Update Bitrix24 tasks when website SEO metrics change in Serper.
How can I trigger Bitrix24 actions based on Serper data?
Use Latenode's visual builder to create a workflow that monitors Serper for specific search results and then automatically triggers actions within Bitrix24.
Are there any limitations to the Bitrix24 and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Serper API usage is subject to Serper's rate limits.
- Bitrix24 CRM entity creation is limited by your Bitrix24 plan.
- Real-time data updates depend on Serper's search indexing frequency.