How to connect Businessmap and Data Enrichment
Create a New Scenario to Connect Businessmap and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Data Enrichment will be your first step. To do this, click "Choose an app," find Businessmap or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Businessmap node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.


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Data Enrichment

Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Businessmap and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Businessmap, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Data Enrichment integration works as expected. Depending on your setup, data should flow between Businessmap and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Data Enrichment
Businessmap + Data Enrichment + Slack: When a new card is created in Businessmap, enrich the contact data associated with the card using Data Enrichment. Then, send a summary of the enriched data to a specified Slack channel for review.
Data Enrichment + Businessmap + Google Sheets: When a new row is added to Google Sheets, run an enrichment task on the lead data. Store the enriched data as a new card in Businessmap and then update the original row in Google Sheets with the Businessmap card ID.
Businessmap and Data Enrichment integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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See how Latenode works
FAQ Businessmap and Data Enrichment
How can I connect my Businessmap account to Data Enrichment using Latenode?
To connect your Businessmap account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Businessmap cards with company data?
Yes, you can! Latenode lets you automate data enrichment, updating Businessmap cards with relevant company information—enhancing project insights and decision-making instantly.
What types of tasks can I perform by integrating Businessmap with Data Enrichment?
Integrating Businessmap with Data Enrichment allows you to perform various tasks, including:
- Automatically enrich new Businessmap cards with lead data.
- Update existing Businessmap cards with latest company information.
- Trigger data enrichment when a card moves to a specific stage.
- Append contact details to cards from Data Enrichment results.
- Create reports combining Businessmap and enriched data points.
Can I filter enriched data before updating Businessmap records?
Yes! Latenode allows you to filter data with no-code blocks or JavaScript functions, ensuring only relevant info is added to Businessmap.
Are there any limitations to the Businessmap and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment credits are subject to your Data Enrichment subscription plan.
- Rate limits apply to both Businessmap and Data Enrichment APIs.
- Complex data transformations may require JavaScript coding.