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Enrich leads in Businessmap using Enrich Layer. Build smarter workflows visually in Latenode, adding custom logic with JavaScript for precise data enrichment. Scale affordably and pay only for execution time.
Connect Businessmap and Enrich Layer in minutes with Latenode.
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Create a New Scenario to Connect Businessmap and Enrich Layer
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Enrich Layer will be your first step. To do this, click "Choose an app," find Businessmap or Enrich Layer, and select the appropriate trigger to start the scenario.
Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.
Businessmap
Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Enrich Layer Node
Next, click the plus (+) icon on the Businessmap node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.
Businessmap
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Enrich Layer
Authenticate Enrich Layer
Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.
Configure the Businessmap and Enrich Layer Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Enrich Layer Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Enrich Layer
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Businessmap, Enrich Layer, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Businessmap and Enrich Layer integration works as expected. Depending on your setup, data should flow between Businessmap and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Businessmap + Enrich Layer + Salesforce: When a new card is created in Businessmap, the contact details are enriched using Enrich Layer. Finally, a new contact is created in Salesforce with the enriched information.
Enrich Layer + Businessmap + Slack: When a company is enriched in Enrich Layer, the information is used to update an existing card in Businessmap. If the enriched data matches predefined criteria (e.g., high potential deal), a notification is sent to a Slack channel.
About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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How can I connect my Businessmap account to Enrich Layer using Latenode?
To connect your Businessmap account to Enrich Layer on Latenode, follow these steps:
Can I enrich Businessmap cards with company data from Enrich Layer?
Yes, you can! Latenode lets you automatically enrich Businessmap cards using Enrich Layer data. This provides a fuller context for cards and saves manual research time.
What types of tasks can I perform by integrating Businessmap with Enrich Layer?
Integrating Businessmap with Enrich Layer allows you to perform various tasks, including:
How can I automate Businessmap reporting using Latenode's integrations?
Latenode lets you automatically generate reports based on Businessmap data, enhancing analysis and improving decision-making speed.
Are there any limitations to the Businessmap and Enrich Layer integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: