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Connect Businessmap and Google Analytics to track project progress against marketing campaign performance. Latenode’s visual editor simplifies correlating workflow stages with user behavior data, while affordable pricing lets you scale insights without cost concerns.
Connect Businessmap and Google Analytics in minutes with Latenode.
Create Businessmap to Google Analytics workflow
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Create a New Scenario to Connect Businessmap and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Google Analytics will be your first step. To do this, click "Choose an app," find Businessmap or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.
Businessmap
Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Businessmap node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Businessmap
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Businessmap and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Businessmap, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Google Analytics integration works as expected. Depending on your setup, data should flow between Businessmap and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Analytics + Businessmap + Slack: When Google Analytics detects a significant traffic spike (using 'Run Report'), it triggers a search in Businessmap for the relevant project card ('Find Card'). A notification is then sent to a Slack channel ('Send Public Channel Message') to alert the team about the traffic spike and the associated project.
Google Analytics + Businessmap + Google Sheets: The flow starts by retrieving conversion data from Google Analytics using 'Run Report'. This data is then combined with project data retrieved from Businessmap using 'Find Card'. Finally, the combined data is added as a new row in Google Sheets ('Add Single Row') for reporting purposes.
About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Businessmap account to Google Analytics using Latenode?
To connect your Businessmap account to Google Analytics on Latenode, follow these steps:
Can I track Businessmap card completion in Google Analytics?
Yes, with Latenode you can! Automatically log card completion events in Google Analytics for enhanced conversion tracking. Use our no-code editor and scale complex analytics workflows easily.
What types of tasks can I perform by integrating Businessmap with Google Analytics?
Integrating Businessmap with Google Analytics allows you to perform various tasks, including:
How does Latenode handle large Businessmap datasets?
Latenode efficiently processes large Businessmap datasets using optimized workflows. Our platform scales to handle significant data volumes without performance bottlenecks.
Are there any limitations to the Businessmap and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: