Businessmap and Google Analytics Integration

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Connect Businessmap and Google Analytics to track project progress against marketing campaign performance. Latenode’s visual editor simplifies correlating workflow stages with user behavior data, while affordable pricing lets you scale insights without cost concerns.

Swap Apps

Businessmap

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Businessmap and Google Analytics

Create a New Scenario to Connect Businessmap and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Google Analytics will be your first step. To do this, click "Choose an app," find Businessmap or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Businessmap Node

Select the Businessmap node from the app selection panel on the right.

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Businessmap

Configure the Businessmap

Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Businessmap

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Connect Businessmap

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Businessmap node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Businessmap and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Businessmap and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Businessmap, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Google Analytics integration works as expected. Depending on your setup, data should flow between Businessmap and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Businessmap and Google Analytics

Google Analytics + Businessmap + Slack: When Google Analytics detects a significant traffic spike (using 'Run Report'), it triggers a search in Businessmap for the relevant project card ('Find Card'). A notification is then sent to a Slack channel ('Send Public Channel Message') to alert the team about the traffic spike and the associated project.

Google Analytics + Businessmap + Google Sheets: The flow starts by retrieving conversion data from Google Analytics using 'Run Report'. This data is then combined with project data retrieved from Businessmap using 'Find Card'. Finally, the combined data is added as a new row in Google Sheets ('Add Single Row') for reporting purposes.

Businessmap and Google Analytics integration alternatives

About Businessmap

Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Businessmap and Google Analytics

How can I connect my Businessmap account to Google Analytics using Latenode?

To connect your Businessmap account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Businessmap and click on "Connect".
  • Authenticate your Businessmap and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Businessmap card completion in Google Analytics?

Yes, with Latenode you can! Automatically log card completion events in Google Analytics for enhanced conversion tracking. Use our no-code editor and scale complex analytics workflows easily.

What types of tasks can I perform by integrating Businessmap with Google Analytics?

Integrating Businessmap with Google Analytics allows you to perform various tasks, including:

  • Automatically tracking new Businessmap projects in Google Analytics.
  • Sending Google Analytics events when cards enter specific Businessmap columns.
  • Updating Google Analytics custom dimensions with Businessmap card data.
  • Triggering personalized marketing campaigns based on Businessmap workflow stages.
  • Creating detailed reports on project progress linked to website traffic.

How does Latenode handle large Businessmap datasets?

Latenode efficiently processes large Businessmap datasets using optimized workflows. Our platform scales to handle significant data volumes without performance bottlenecks.

Are there any limitations to the Businessmap and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Businessmap data may require custom scripting for Google Analytics import.
  • Complex data transformations might necessitate JavaScript code within Latenode.
  • Google Analytics API usage limits may impact high-volume integrations.

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