How to connect Businessmap and Lemlist
Create a New Scenario to Connect Businessmap and Lemlist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Businessmap, triggered by another scenario, or executed manually (for testing purposes). In most cases, Businessmap or Lemlist will be your first step. To do this, click "Choose an app," find Businessmap or Lemlist, and select the appropriate trigger to start the scenario.

Add the Businessmap Node
Select the Businessmap node from the app selection panel on the right.


Businessmap

Configure the Businessmap
Click on the Businessmap node to configure it. You can modify the Businessmap URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lemlist Node
Next, click the plus (+) icon on the Businessmap node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.


Businessmap
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Lemlist


Authenticate Lemlist
Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.
Configure the Businessmap and Lemlist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Businessmap and Lemlist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Lemlist
Trigger on Webhook
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Businessmap
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Businessmap, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Businessmap and Lemlist integration works as expected. Depending on your setup, data should flow between Businessmap and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Businessmap and Lemlist
Businessmap + Lemlist + Slack: When a new card is created in Businessmap, a lead is created or found in Lemlist and added to a specified campaign. Then, a message is sent to a Slack channel notifying the team about the new lead added to the campaign.
Lemlist + Businessmap + Google Sheets: When a new activity occurs in Lemlist (e.g., email opened, link clicked), the lead's information and activity details are added to a Google Sheet, and the corresponding card in Businessmap is updated with this new information.
Businessmap and Lemlist integration alternatives

About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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FAQ Businessmap and Lemlist
How can I connect my Businessmap account to Lemlist using Latenode?
To connect your Businessmap account to Lemlist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Businessmap and click on "Connect".
- Authenticate your Businessmap and Lemlist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Lemlist based on Businessmap card changes?
Yes, you can! With Latenode, trigger Lemlist updates when cards move in Businessmap, keeping your outreach aligned with project progress. Leverage no-code blocks or JavaScript for advanced logic.
What types of tasks can I perform by integrating Businessmap with Lemlist?
Integrating Businessmap with Lemlist allows you to perform various tasks, including:
- Automatically adding new Businessmap contacts to a Lemlist sequence.
- Updating lead status in Lemlist when a card moves to "Completed" in Businessmap.
- Creating new Businessmap cards when a lead replies in Lemlist.
- Triggering personalized email sequences in Lemlist based on Businessmap card updates.
- Syncing contact information between Businessmap and Lemlist for accurate data.
How can I filter Businessmap data before sending it to Lemlist via Latenode?
Use Latenode's data transformers or JavaScript blocks to precisely filter and format Businessmap data before syncing it to Lemlist for highly targeted campaigns.
Are there any limitations to the Businessmap and Lemlist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time sync depends on the API rate limits of both Businessmap and Lemlist.
- Complex data transformations may require JavaScript knowledge for advanced customization.
- Historical data migration between the apps may need manual configuration.