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How to connect Cal.com and Google Business Profile
Create a New Scenario to Connect Cal.com and Google Business Profile
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cal.com, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cal.com or Google Business Profile will be your first step. To do this, click "Choose an app," find Cal.com or Google Business Profile, and select the appropriate trigger to start the scenario.
Add the Cal.com Node
Select the Cal.com node from the app selection panel on the right.
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Add the Google Business Profile Node
Next, click the plus (+) icon on the Cal.com node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.
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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Cal.com and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cal.com and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Cal.com, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cal.com and Google Business Profile integration works as expected. Depending on your setup, data should flow between Cal.com and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cal.com and Google Business Profile
Cal.com + Slack: When a new booking is made in Cal.com, a notification is sent to a Slack channel to inform the business owner or team.
Google Business Profile + Google Sheets + Cal.com: When a new review is submitted on Google Business Profile, the review details are added to a Google Sheet, and a follow-up action allows the company to offer the reviewer an incentive to book a consultation via Cal.com.
Cal.com and Google Business Profile integration alternatives
About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
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FAQ Cal.com and Google Business Profile
How can I connect my Cal.com account to Google Business Profile using Latenode?
To connect your Cal.com account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cal.com and click on "Connect".
- Authenticate your Cal.com and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile with new bookings?
Yes, you can! Latenode's flexible visual editor and JavaScript blocks let you sync new Cal.com bookings to Google Business Profile, keeping customers informed about your availability.
What types of tasks can I perform by integrating Cal.com with Google Business Profile?
Integrating Cal.com with Google Business Profile allows you to perform various tasks, including:
- Automatically updating your Google Business Profile hours based on Cal.com availability.
- Sending booking confirmation messages via Google Business Profile messaging.
- Creating Google Business Profile posts about new services offered on Cal.com.
- Tracking booking sources by logging Cal.com appointments linked from Google.
- Triggering internal notifications when bookings are made through Google Business Profile.
What Cal.com booking data is accessible within Latenode workflows?
Latenode provides access to all standard Cal.com booking data, including attendee details, event type, and scheduling times, for dynamic workflow automation.
Are there any limitations to the Cal.com and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires authentication for both Cal.com and Google Business Profile.
- Real-time sync depends on the API rate limits of Cal.com and Google.
- Custom field mapping may require JavaScript knowledge in certain scenarios.
