How to connect Cal.com and Instagram for Business
Create a New Scenario to Connect Cal.com and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cal.com, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cal.com or Instagram for Business will be your first step. To do this, click "Choose an app," find Cal.com or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Cal.com Node
Select the Cal.com node from the app selection panel on the right.

Cal.com
Add the Instagram for Business Node
Next, click the plus (+) icon on the Cal.com node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Instagram for Business
Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Cal.com and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cal.com and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Cal.com
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Cal.com, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cal.com and Instagram for Business integration works as expected. Depending on your setup, data should flow between Cal.com and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cal.com and Instagram for Business
Cal.com + Instagram for Business + Slack: When a new booking is made on Cal.com, a promotional photo is automatically posted to Instagram, and a notification is sent to a Slack channel to inform the team.
Instagram for Business + Cal.com + Google Sheets: When a new media is posted on Instagram, the number of bookings made on Cal.com after the post is tracked in Google Sheets to analyze campaign performance.
Cal.com and Instagram for Business integration alternatives
About Cal.com
Embed Cal.com in Latenode to automate meeting scheduling. Trigger flows based on booking events: send follow-up emails, update CRMs, or generate reports. Latenode adds advanced logic, data manipulation, and integrations Cal.com lacks natively, creating flexible, scalable scheduling workflows.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Cal.com and Instagram for Business
How can I connect my Cal.com account to Instagram for Business using Latenode?
To connect your Cal.com account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cal.com and click on "Connect".
- Authenticate your Cal.com and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically DM meeting details to attendees?
Yes, you can! Latenode’s visual builder makes it easy to trigger DMs with customized Cal.com event details, ensuring attendees receive essential information instantly and improving engagement.
What types of tasks can I perform by integrating Cal.com with Instagram for Business?
Integrating Cal.com with Instagram for Business allows you to perform various tasks, including:
- Send a direct message to new followers with your Cal.com booking link.
- Update your Instagram bio with the latest Cal.com event details.
- Post an Instagram story when a new Cal.com booking is made.
- Track successful bookings from Instagram campaigns in a spreadsheet.
- Create personalized thank you messages via DM after a meeting.
Can I use JavaScript to customize the integration further?
Yes! Latenode allows you to enhance the integration with custom JavaScript code for advanced data manipulation or conditional logic, making it more powerful.
Are there any limitations to the Cal.com and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram's API has rate limits, which may affect high-volume workflows.
- Custom JavaScript code requires some programming knowledge.
- Changes to the Cal.com or Instagram for Business APIs could require workflow adjustments.