How to connect Calendly and Facebook Conversions
Create a New Scenario to Connect Calendly and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Calendly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Calendly or Facebook Conversions will be your first step. To do this, click "Choose an app," find Calendly or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Calendly Node
Select the Calendly node from the app selection panel on the right.


Calendly

Configure the Calendly
Click on the Calendly node to configure it. You can modify the Calendly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Calendly node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Calendly and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Calendly and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Calendly
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Calendly, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Calendly and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Calendly and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Calendly and Facebook Conversions
Calendly + Google Sheets + Facebook Conversions: When a new invitee is created in Calendly, their information is added to a Google Sheet. This data is then used to send an event to Facebook Conversions, allowing for improved ad targeting based on successful bookings.
Calendly + Facebook Conversions + Slack: When a new invitee is created in Calendly, and presumably attributed to a Facebook Ad through external tracking, the information will trigger a notification to a designated Slack channel. This notifies the sales team about bookings resulting from Facebook ad clicks.
Calendly and Facebook Conversions integration alternatives

About Calendly
Automate meeting scheduling with Calendly in Latenode. Trigger workflows based on new bookings or cancellations. Automatically update CRMs, send personalized follow-ups, or manage team calendars, freeing up valuable time. Latenode adds flexible logic and integrations Calendly lacks, all visually and affordably.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Calendly and Facebook Conversions
How can I connect my Calendly account to Facebook Conversions using Latenode?
To connect your Calendly account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Calendly and click on "Connect".
- Authenticate your Calendly and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions from Calendly bookings?
Yes, you can! Latenode enables advanced tracking by automatically sending Calendly booking data to Facebook Conversions, providing insights for better campaign optimization. Use no-code or JavaScript steps.
What types of tasks can I perform by integrating Calendly with Facebook Conversions?
Integrating Calendly with Facebook Conversions allows you to perform various tasks, including:
- Automatically logging Calendly bookings as conversion events in Facebook.
- Creating custom audiences in Facebook based on Calendly booking behavior.
- Sending personalized thank-you messages after a Calendly event via Facebook.
- Calculating the return on ad spend (ROAS) from Calendly bookings.
- Triggering lead nurturing campaigns in Facebook after a Calendly booking.
Can I filter Calendly events before sending data to Facebook Conversions?
Yes, Latenode's visual editor and JavaScript blocks let you filter events based on type, attendees, or time, ensuring only relevant data reaches Facebook Conversions.
Are there any limitations to the Calendly and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Calendly data before integration setup cannot be retroactively sent.
- Complex data transformations may require JavaScript coding.
- Facebook's API rate limits might affect high-volume workflows.