How to connect Calendly and Google Business Profile
Create a New Scenario to Connect Calendly and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Calendly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Calendly or Google Business Profile will be your first step. To do this, click "Choose an app," find Calendly or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Calendly Node
Select the Calendly node from the app selection panel on the right.


Calendly

Configure the Calendly
Click on the Calendly node to configure it. You can modify the Calendly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Calendly node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Calendly
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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Calendly and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Calendly and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Calendly
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Calendly, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Calendly and Google Business Profile integration works as expected. Depending on your setup, data should flow between Calendly and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Calendly and Google Business Profile
Calendly + Slack + Google Business Profile: When a new meeting is booked through Calendly, a message is sent to a Slack channel reminding the business owner to update their Google Business Profile with relevant information related to the meeting.
Calendly + Google Sheets: When a new meeting is booked in Calendly, the customer's name and meeting type are logged in a Google Sheet for performance analysis.
Calendly and Google Business Profile integration alternatives

About Calendly
Automate meeting scheduling with Calendly in Latenode. Trigger workflows based on new bookings or cancellations. Automatically update CRMs, send personalized follow-ups, or manage team calendars, freeing up valuable time. Latenode adds flexible logic and integrations Calendly lacks, all visually and affordably.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Calendly and Google Business Profile
How can I connect my Calendly account to Google Business Profile using Latenode?
To connect your Calendly account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Calendly and click on "Connect".
- Authenticate your Calendly and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile with new Calendly events?
Yes, you can! Latenode allows real-time updates using webhooks. Benefit: Keep customers informed about upcoming events and promotions directly from your booking schedule.
What types of tasks can I perform by integrating Calendly with Google Business Profile?
Integrating Calendly with Google Business Profile allows you to perform various tasks, including:
- Post upcoming Calendly events to Google Business Profile as updates.
- Send thank you messages via GBP after a Calendly meeting concludes.
- Update GBP availability based on Calendly schedule changes.
- Trigger personalized offers on GBP for specific Calendly event types.
- Track leads generated through Calendly and attribute them in GBP.
How do I handle time zone differences between Calendly and GBP?
Latenode offers built-in timezone conversions in formulas and Javascript blocks, ensuring consistent scheduling and accurate information across platforms.
Are there any limitations to the Calendly and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API has daily posting limits.
- Real-time updates depend on Calendly webhook reliability.
- Complex logic may require JavaScript knowledge.