Campaign Monitor and Google Analytics Integration

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Combine Campaign Monitor email data with Google Analytics insights to precisely attribute website conversions to specific campaigns. Latenode's visual editor and affordable execution-based pricing make optimizing your marketing ROI easier than ever, while allowing for custom JavaScript logic.

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Campaign Monitor

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Campaign Monitor and Google Analytics

Create a New Scenario to Connect Campaign Monitor and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Campaign Monitor, triggered by another scenario, or executed manually (for testing purposes). In most cases, Campaign Monitor or Google Analytics will be your first step. To do this, click "Choose an app," find Campaign Monitor or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Campaign Monitor Node

Select the Campaign Monitor node from the app selection panel on the right.

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Campaign Monitor

Configure the Campaign Monitor

Click on the Campaign Monitor node to configure it. You can modify the Campaign Monitor URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Campaign Monitor

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#1 Campaign Monitor

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Connect Campaign Monitor

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Campaign Monitor node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Campaign Monitor

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Campaign Monitor

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Google Analytics

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#2 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Campaign Monitor and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Campaign Monitor and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Campaign Monitor, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Campaign Monitor and Google Analytics integration works as expected. Depending on your setup, data should flow between Campaign Monitor and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Campaign Monitor and Google Analytics

Campaign Monitor + Google Analytics + Google Sheets: When a new subscriber joins a Campaign Monitor list, run a report in Google Analytics to gather website traffic data. Then, add a new row to a Google Sheet to consolidate the subscriber and website data for reporting.

Google Analytics + Campaign Monitor + Slack: When a key event is triggered in Google Analytics, find the user in Campaign Monitor by email, and then send a Slack message to notify the marketing team.

Campaign Monitor and Google Analytics integration alternatives

About Campaign Monitor

Use Campaign Monitor in Latenode to automate email marketing based on triggers from other apps. Sync contact lists, personalize campaigns, and track results directly within your workflows. Latenode adds scheduling, conditional logic, and data transformation for sophisticated, automated outreach, bypassing Campaign Monitor's limits.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Campaign Monitor and Google Analytics

How can I connect my Campaign Monitor account to Google Analytics using Latenode?

To connect your Campaign Monitor account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Campaign Monitor and click on "Connect".
  • Authenticate your Campaign Monitor and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track email campaign performance in Google Analytics?

Yes, you can! With Latenode, automatically send Campaign Monitor data to Google Analytics for unified reporting. Leverage no-code blocks & JS code for custom event tracking, improving your insights.

What types of tasks can I perform by integrating Campaign Monitor with Google Analytics?

Integrating Campaign Monitor with Google Analytics allows you to perform various tasks, including:

  • Automatically tracking email campaign conversions in Google Analytics.
  • Analyzing user behavior on your website based on email interactions.
  • Creating personalized email campaigns based on Google Analytics data.
  • Sending targeted email campaigns to specific website visitor segments.
  • Generating reports that combine email and website performance data.

HowsecureisCampaignMonitordatatransferinLatenode?

Latenode ensures secure data transfer using encryption and secure authentication methods, protecting your Campaign Monitor and Google Analytics data during integration.

Are there any limitations to the Campaign Monitor and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization might be subject to API rate limits.
  • Advanced custom report configurations might require custom JavaScript.
  • Historical data import may require manual configuration and larger processing time.

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