How to connect Cloudinary and Facebook Conversions
Create a New Scenario to Connect Cloudinary and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cloudinary, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cloudinary or Facebook Conversions will be your first step. To do this, click "Choose an app," find Cloudinary or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Cloudinary Node
Select the Cloudinary node from the app selection panel on the right.


Cloudinary

Configure the Cloudinary
Click on the Cloudinary node to configure it. You can modify the Cloudinary URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Cloudinary node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Cloudinary and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cloudinary and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Cloudinary, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cloudinary and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Cloudinary and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cloudinary and Facebook Conversions
Cloudinary + Facebook Conversions + Shopify: When a new product is created in Shopify, its image is uploaded to Cloudinary. Cloudinary then triggers a Facebook Conversions API event, sending information about the new product to Facebook for ad targeting.
Facebook Conversions + Cloudinary + Google Sheets: When Facebook Conversion receives an event, pull resource from Cloudinary. Afterwards, log the conversion data, including image URLs from Cloudinary, to a Google Sheet for analysis.
Cloudinary and Facebook Conversions integration alternatives

About Cloudinary
Automate image and video optimization with Cloudinary in Latenode. Resize, convert, and deliver media assets based on triggers or data from any app. Streamline content workflows by integrating Cloudinary’s powerful transformations directly into your automated processes, reducing manual work. Scale efficiently and pay only for execution time.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Cloudinary and Facebook Conversions
How can I connect my Cloudinary account to Facebook Conversions using Latenode?
To connect your Cloudinary account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cloudinary and click on "Connect".
- Authenticate your Cloudinary and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions based on Cloudinary image views?
Yes, you can! Latenode allows you to trigger Facebook Conversion events when images are viewed. This helps optimize ad spend based on actual user engagement with your visuals.
What types of tasks can I perform by integrating Cloudinary with Facebook Conversions?
Integrating Cloudinary with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending conversion events upon successful image uploads to Cloudinary.
- Tracking which Cloudinary images lead to the highest conversion rates on Facebook ads.
- Updating Facebook Custom Audiences based on Cloudinary asset usage.
- Triggering A/B tests on Facebook ads based on Cloudinary performance data.
- Creating personalized ad experiences based on user interactions with Cloudinary assets.
Can I use JavaScript to customize the conversion data sent to Facebook?
Yes! Latenode lets you use JavaScript code blocks to modify and enrich data before sending it to Facebook Conversions, for deeper insights.
Are there any limitations to the Cloudinary and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the API request limits of both services.
- Complex data transformations might require advanced JavaScript knowledge.
- Initial setup requires a valid Facebook Pixel and Cloudinary account configuration.