CloudTalk and Facebook Conversions Integration

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Automatically send CloudTalk call data to Facebook Conversions for optimized ad targeting. Latenode's no-code editor makes setup easier, while affordable execution-based pricing helps scale your marketing insights using call interaction data.

Swap Apps

CloudTalk

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect CloudTalk and Facebook Conversions

Create a New Scenario to Connect CloudTalk and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a CloudTalk, triggered by another scenario, or executed manually (for testing purposes). In most cases, CloudTalk or Facebook Conversions will be your first step. To do this, click "Choose an app," find CloudTalk or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the CloudTalk Node

Select the CloudTalk node from the app selection panel on the right.

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CloudTalk

Configure the CloudTalk

Click on the CloudTalk node to configure it. You can modify the CloudTalk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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CloudTalk

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Connect CloudTalk

Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the CloudTalk node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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CloudTalk

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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CloudTalk

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Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Configure the CloudTalk and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions

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Facebook Conversions Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the CloudTalk and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring CloudTalk, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the CloudTalk and Facebook Conversions integration works as expected. Depending on your setup, data should flow between CloudTalk and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect CloudTalk and Facebook Conversions

CloudTalk + Facebook Conversions + Google Sheets: When a new call is registered in CloudTalk, send a conversion event to Facebook Conversions. Afterwards, log the call data along with the Facebook conversion event data into a Google Sheet for marketing attribution analysis.

Facebook Conversions + CloudTalk + Slack: When a conversion event is received from Facebook Conversions, check if there is a corresponding call in CloudTalk using Find Contact. If a call is found, send a notification to a designated Slack channel informing the sales team about the conversion and associated call.

CloudTalk and Facebook Conversions integration alternatives

About CloudTalk

Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ CloudTalk and Facebook Conversions

How can I connect my CloudTalk account to Facebook Conversions using Latenode?

To connect your CloudTalk account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select CloudTalk and click on "Connect".
  • Authenticate your CloudTalk and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track call outcomes as Facebook Conversions events?

Yes, you can! Latenode’s visual editor allows you to map CloudTalk call data directly to Facebook Conversions, optimizing ad campaigns based on real-time communication results.

What types of tasks can I perform by integrating CloudTalk with Facebook Conversions?

Integrating CloudTalk with Facebook Conversions allows you to perform various tasks, including:

  • Log successful sales calls as valuable conversion events in Facebook.
  • Automatically update custom audiences based on call outcomes.
  • Send offline conversion data from CloudTalk to Facebook.
  • Trigger personalized ad campaigns based on customer interactions.
  • Analyze call data to improve ad targeting and conversion rates.

Can I use JavaScript within my CloudTalk and Facebook Conversions workflows?

Yes! Latenode allows custom JavaScript code for advanced data transformations, ensuring seamless integration and total control over your data flow.

Are there any limitations to the CloudTalk and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require custom scripting.
  • Complex data transformations may necessitate JavaScript coding.
  • Facebook Conversions API rate limits apply.

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