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Automatically send CloudTalk call data to Facebook Conversions for optimized ad targeting. Latenode's no-code editor makes setup easier, while affordable execution-based pricing helps scale your marketing insights using call interaction data.
Connect CloudTalk and Facebook Conversions in minutes with Latenode.
Create CloudTalk to Facebook Conversions workflow
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CloudTalk
Facebook Conversions
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a CloudTalk, triggered by another scenario, or executed manually (for testing purposes). In most cases, CloudTalk or Facebook Conversions will be your first step. To do this, click "Choose an app," find CloudTalk or Facebook Conversions, and select the appropriate trigger to start the scenario.

Select the CloudTalk node from the app selection panel on the right.

CloudTalk
Click on the CloudTalk node to configure it. You can modify the CloudTalk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the CloudTalk node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

CloudTalk
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Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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CloudTalk
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Iterator
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Webhook response
After configuring CloudTalk, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the CloudTalk and Facebook Conversions integration works as expected. Depending on your setup, data should flow between CloudTalk and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
CloudTalk + Facebook Conversions + Google Sheets: When a new call is registered in CloudTalk, send a conversion event to Facebook Conversions. Afterwards, log the call data along with the Facebook conversion event data into a Google Sheet for marketing attribution analysis.
Facebook Conversions + CloudTalk + Slack: When a conversion event is received from Facebook Conversions, check if there is a corresponding call in CloudTalk using Find Contact. If a call is found, send a notification to a designated Slack channel informing the sales team about the conversion and associated call.
About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my CloudTalk account to Facebook Conversions using Latenode?
To connect your CloudTalk account to Facebook Conversions on Latenode, follow these steps:
Can I track call outcomes as Facebook Conversions events?
Yes, you can! Latenode’s visual editor allows you to map CloudTalk call data directly to Facebook Conversions, optimizing ad campaigns based on real-time communication results.
What types of tasks can I perform by integrating CloudTalk with Facebook Conversions?
Integrating CloudTalk with Facebook Conversions allows you to perform various tasks, including:
Can I use JavaScript within my CloudTalk and Facebook Conversions workflows?
Yes! Latenode allows custom JavaScript code for advanced data transformations, ensuring seamless integration and total control over your data flow.
Are there any limitations to the CloudTalk and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: