How to connect CloudTalk and Facebook Lead Ads
Create a New Scenario to Connect CloudTalk and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a CloudTalk, triggered by another scenario, or executed manually (for testing purposes). In most cases, CloudTalk or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find CloudTalk or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the CloudTalk Node
Select the CloudTalk node from the app selection panel on the right.

CloudTalk
Configure the CloudTalk
Click on the CloudTalk node to configure it. You can modify the CloudTalk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the CloudTalk node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the CloudTalk and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the CloudTalk and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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CloudTalk
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring CloudTalk, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the CloudTalk and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between CloudTalk and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect CloudTalk and Facebook Lead Ads
Facebook Lead Ads + CloudTalk + HubSpot: When a new lead is submitted in Facebook Lead Ads, a new contact is created or updated in HubSpot. Subsequently, an activity is created in CloudTalk to log the lead.
Facebook Lead Ads + Google Sheets + CloudTalk: When a new lead is submitted in Facebook Lead Ads, the lead details are saved to a Google Sheet. After that, CloudTalk sends an SMS to the new lead.
CloudTalk and Facebook Lead Ads integration alternatives
About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ CloudTalk and Facebook Lead Ads
How can I connect my CloudTalk account to Facebook Lead Ads using Latenode?
To connect your CloudTalk account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select CloudTalk and click on "Connect".
- Authenticate your CloudTalk and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically call new leads?
Yes, you can! Latenode allows you to instantly trigger CloudTalk calls when new leads appear in Facebook Lead Ads, improving engagement. Use AI for smart routing!
What types of tasks can I perform by integrating CloudTalk with Facebook Lead Ads?
Integrating CloudTalk with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically add new Facebook Leads to your CloudTalk contact list.
- Trigger personalized SMS messages to new leads via CloudTalk.
- Create CloudTalk call tasks for sales reps from qualified leads.
- Update lead information in Facebook Lead Ads based on call outcomes.
- Send survey requests after successful calls using CloudTalk SMS.
Does Latenode support complex call flows from Facebook Lead Ads?
Yes! Latenode supports advanced call flows with custom logic, AI-powered routing, and JavaScript, ensuring your automation scales.
Are there any limitations to the CloudTalk and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration from Facebook Lead Ads is not directly supported.
- Complex conditional logic may require JavaScript knowledge.
- Large volumes of leads might require optimization for performance.