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Connect CloudTalk calls to Google Analytics for insightful campaign ROI. Latenode’s visual editor simplifies complex data flows, while affordable execution pricing helps scale reporting. Track call conversions and optimize ad spend.
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Create CloudTalk to Google Analytics workflow
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Create a New Scenario to Connect CloudTalk and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a CloudTalk, triggered by another scenario, or executed manually (for testing purposes). In most cases, CloudTalk or Google Analytics will be your first step. To do this, click "Choose an app," find CloudTalk or Google Analytics, and select the appropriate trigger to start the scenario.
Add the CloudTalk Node
Select the CloudTalk node from the app selection panel on the right.
CloudTalk
Configure the CloudTalk
Click on the CloudTalk node to configure it. You can modify the CloudTalk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the CloudTalk node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the CloudTalk and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the CloudTalk and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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CloudTalk
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring CloudTalk, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the CloudTalk and Google Analytics integration works as expected. Depending on your setup, data should flow between CloudTalk and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
CloudTalk + Google Analytics + Google Sheets: When a new call is registered in CloudTalk, run a report in Google Analytics, aggregate call data, and add it as a new row in Google Sheets for reporting purposes.
Google Analytics + CloudTalk + Slack: When Google Analytics detects a drop in conversions (using a scheduled report), fetch call activity from CloudTalk and send an alert to a Slack channel.
About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my CloudTalk account to Google Analytics using Latenode?
To connect your CloudTalk account to Google Analytics on Latenode, follow these steps:
Can I track call conversions in Google Analytics?
Yes, you can! Latenode enables sending CloudTalk call data to Google Analytics, providing deeper insights into the effectiveness of your call campaigns. Visualize the complete customer journey.
What types of tasks can I perform by integrating CloudTalk with Google Analytics?
Integrating CloudTalk with Google Analytics allows you to perform various tasks, including:
How do I handle large CloudTalk data volumes on Latenode?
Latenode scales to handle large data volumes, processing CloudTalk data efficiently. Leverage our advanced data processing features and scalable infrastructure.
Are there any limitations to the CloudTalk and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: