How to connect Cloze and Facebook Conversions
Create a New Scenario to Connect Cloze and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cloze, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cloze or Facebook Conversions will be your first step. To do this, click "Choose an app," find Cloze or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Cloze Node
Select the Cloze node from the app selection panel on the right.

Cloze
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Cloze node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

Cloze
⚙
Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Cloze and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cloze and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Facebook Conversions
Trigger on Webhook
⚙
Cloze
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Cloze, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cloze and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Cloze and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cloze and Facebook Conversions
Cloze + Facebook Conversions + Google Sheets: When a person is created or updated in Cloze, send an event to Facebook Conversions to track lead quality. Simultaneously, add a row to a Google Sheet to log lead information and campaign performance.
Facebook Conversions + Cloze + Slack: When Facebook Conversions reports a significant conversion event, create a new lead in Cloze and notify the sales team in a designated Slack channel to follow up with the high-value lead.
Cloze and Facebook Conversions integration alternatives
About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
Similar apps
Related categories
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories
See how Latenode works
FAQ Cloze and Facebook Conversions
How can I connect my Cloze account to Facebook Conversions using Latenode?
To connect your Cloze account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cloze and click on "Connect".
- Authenticate your Cloze and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Cloze leads as Facebook Conversion events?
Yes, you can! With Latenode, automatically trigger Facebook Conversion events when a new lead enters Cloze, providing detailed ROI tracking. Extend functionality with custom JavaScript code.
What types of tasks can I perform by integrating Cloze with Facebook Conversions?
Integrating Cloze with Facebook Conversions allows you to perform various tasks, including:
- Create Facebook Custom Audiences from new Cloze contacts.
- Log Facebook ad conversions as activities in Cloze.
- Update Facebook lead ad information from Cloze opportunities.
- Send Cloze deal stage updates to Facebook as conversion events.
- Measure ad spend ROI based on closed deals tracked in Cloze.
How can I use AI to enrich Cloze data before sending to Facebook?
Use Latenode's AI blocks to analyze Cloze data, enriching contact details or segmenting audiences before pushing updates to Facebook Conversions for more targeted ads.
Are there any limitations to the Cloze and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Cloze data may require a backfill process for Facebook Conversions.
- Complex Cloze data structures may need custom mapping in Latenode.
- Rate limits on the Facebook Conversions API may affect large data syncs.