How to connect Cloze and Google Analytics
Create a New Scenario to Connect Cloze and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cloze, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cloze or Google Analytics will be your first step. To do this, click "Choose an app," find Cloze or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Cloze Node
Select the Cloze node from the app selection panel on the right.

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Add the Google Analytics Node
Next, click the plus (+) icon on the Cloze node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Cloze and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cloze and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Cloze, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cloze and Google Analytics integration works as expected. Depending on your setup, data should flow between Cloze and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cloze and Google Analytics
Google Analytics + Cloze + Slack: When a specific page is visited (tracked by Google Analytics), find the related person in Cloze and send a notification to a Slack channel to alert the sales team about potential leads interacting with key content.
Google Analytics + Cloze + Google Sheets: Track website traffic data from Google Analytics, identify contacts in Cloze related to that traffic, and log this information into Google Sheets for reporting and analysis.
Cloze and Google Analytics integration alternatives
About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Cloze and Google Analytics
How can I connect my Cloze account to Google Analytics using Latenode?
To connect your Cloze account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cloze and click on "Connect".
- Authenticate your Cloze and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Cloze leads in Google Analytics?
Yes, you can! Latenode enables you to automatically send Cloze lead data to Google Analytics for enhanced conversion tracking and reporting, giving you a comprehensive view of your sales funnel.
What types of tasks can I perform by integrating Cloze with Google Analytics?
Integrating Cloze with Google Analytics allows you to perform various tasks, including:
- Track new Cloze leads as events in Google Analytics.
- Analyze which marketing campaigns generate the most Cloze opportunities.
- Send Cloze deal stage changes to Google Analytics as conversion goals.
- Attribute revenue from Cloze deals to specific Google Analytics sources.
- Create custom dashboards combining Cloze and Google Analytics data.
Can Latenode update GA with new Cloze customer data?
Yes, Latenode automates updating Google Analytics with new customer info from Cloze, ensuring your analytics reflects the latest customer data.
Are there any limitations to the Cloze and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Cloze may require custom scripting to backfill into Google Analytics.
- Advanced segmentation in Google Analytics might necessitate custom event parameters.
- Reaching Google Analytics API quotas can impact real-time data updates during peak times.