How to connect Cloze and Google Business Profile
Create a New Scenario to Connect Cloze and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Cloze, triggered by another scenario, or executed manually (for testing purposes). In most cases, Cloze or Google Business Profile will be your first step. To do this, click "Choose an app," find Cloze or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Cloze Node
Select the Cloze node from the app selection panel on the right.

Cloze
Add the Google Business Profile Node
Next, click the plus (+) icon on the Cloze node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Cloze and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Cloze and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Cloze
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Cloze, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Cloze and Google Business Profile integration works as expected. Depending on your setup, data should flow between Cloze and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Cloze and Google Business Profile
Google Business Profile + Cloze + Slack: When a new review is posted on Google Business Profile, the review details are added as a communication record in Cloze, and a notification is sent to a designated Slack channel.
Google Business Profile + Google Sheets + Cloze: Track new Google Business Profile reviews in Google Sheets. Upon a new review, the review details are added to a spreadsheet. This action then triggers an update to the corresponding client details in Cloze, if the reviewer's name or other identifying information matches an existing contact.
Cloze and Google Business Profile integration alternatives
About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Cloze and Google Business Profile
How can I connect my Cloze account to Google Business Profile using Latenode?
To connect your Cloze account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Cloze and click on "Connect".
- Authenticate your Cloze and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Cloze actions from new Google Business Profile reviews?
Yes, you can! Latenode's real-time triggers and advanced logic let you instantly create tasks or send alerts in Cloze when new reviews are posted on your Google Business Profile.
What types of tasks can I perform by integrating Cloze with Google Business Profile?
Integrating Cloze with Google Business Profile allows you to perform various tasks, including:
- Create Cloze contacts from new Google Business Profile leads.
- Update Cloze deals based on Google Business Profile review sentiment.
- Send thank you notes in Cloze for positive Google Business Profile reviews.
- Track customer interactions from Google Business Profile within Cloze.
- Generate Cloze reports including Google Business Profile engagement data.
Can I use JavaScript to transform Cloze data within Latenode workflows?
Yes! Latenode offers full JavaScript support, allowing you to manipulate Cloze data for advanced transformations before acting upon it.
Are there any limitations to the Cloze and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data import is not supported initially.
- Complex conditional logic may require JavaScript knowledge.
- Rate limits of Cloze and Google Business Profile apply.