How to connect Contacts+ and Google Analytics
Create a New Scenario to Connect Contacts+ and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Contacts+, triggered by another scenario, or executed manually (for testing purposes). In most cases, Contacts+ or Google Analytics will be your first step. To do this, click "Choose an app," find Contacts+ or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Contacts+ Node
Select the Contacts+ node from the app selection panel on the right.


Contacts+

Configure the Contacts+
Click on the Contacts+ node to configure it. You can modify the Contacts+ URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Contacts+ node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.


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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Contacts+ and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Contacts+ and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Contacts+, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Contacts+ and Google Analytics integration works as expected. Depending on your setup, data should flow between Contacts+ and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Contacts+ and Google Analytics
Contacts+ + Google Analytics + HubSpot: When a contact is created in Contacts+, track their website visits using Google Analytics by creating a key event for each visit. Update the contact's information in HubSpot to reflect their engagement with the website.
Google Analytics + Contacts+ + Slack: When Google Analytics detects significant website traffic changes, find the relevant customer segment in Contacts+ and send a notification to a designated Slack channel detailing the traffic change and the associated customer segment.
Contacts+ and Google Analytics integration alternatives

About Contacts+
Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Contacts+ and Google Analytics
How can I connect my Contacts+ account to Google Analytics using Latenode?
To connect your Contacts+ account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Contacts+ and click on "Connect".
- Authenticate your Contacts+ and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track website conversions from Contacts+ leads?
Yes, you can! Latenode allows you to send Contacts+ data to Google Analytics to track conversions. This helps optimize marketing efforts and identify successful lead sources.
What types of tasks can I perform by integrating Contacts+ with Google Analytics?
Integrating Contacts+ with Google Analytics allows you to perform various tasks, including:
- Automatically update Google Analytics with new Contacts+ contact information.
- Trigger personalized marketing campaigns based on Contacts+ contact segments.
- Track the ROI of marketing campaigns by linking contacts to website activity.
- Analyze user behavior based on demographic data from Contacts+.
- Create custom reports combining contact data and website analytics.
How secure is my Contacts+ data when using Latenode integrations?
Latenode employs enterprise-grade security measures, including encryption and access controls, to protect your Contacts+ data during integration and processing.
Are there any limitations to the Contacts+ and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Contacts+ may not be retroactively synced to Google Analytics.
- Complex data transformations may require JavaScript coding within Latenode.
- API rate limits from Contacts+ and Google Analytics may affect high-volume workflows.