How to connect Contacts+ and Google Business Profile
Create a New Scenario to Connect Contacts+ and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Contacts+, triggered by another scenario, or executed manually (for testing purposes). In most cases, Contacts+ or Google Business Profile will be your first step. To do this, click "Choose an app," find Contacts+ or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Contacts+ Node
Select the Contacts+ node from the app selection panel on the right.


Contacts+

Configure the Contacts+
Click on the Contacts+ node to configure it. You can modify the Contacts+ URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Contacts+ node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Contacts+ and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Contacts+ and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Contacts+
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Contacts+, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Contacts+ and Google Business Profile integration works as expected. Depending on your setup, data should flow between Contacts+ and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Contacts+ and Google Business Profile
Contacts+ + Slack: When a new contact is added in Contacts+, find the user by email in Slack, and send them a congratulatory direct message.
Google Business Profile + Contacts+ + Google Sheets: When a new review is posted on Google Business Profile, the customer's contact information is retrieved from Contacts+ and added to a Google Sheet along with the review details.
Contacts+ and Google Business Profile integration alternatives

About Contacts+
Use Contacts+ in Latenode to centralize contact data across platforms. Automate cleaning, deduplication, and enrichment processes. Sync updated contact details to your CRM or marketing tools. Latenode lets you build flexible flows and custom logic to manage contacts more efficiently and without manual data entry.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Contacts+ and Google Business Profile
How can I connect my Contacts+ account to Google Business Profile using Latenode?
To connect your Contacts+ account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Contacts+ and click on "Connect".
- Authenticate your Contacts+ and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Contacts+ entries to Google Business Profile?
Yes, you can! Latenode lets you automatically sync new Contacts+ entries as customer leads in Google Business Profile, enhancing lead generation using no-code automation and custom JavaScript logic.
What types of tasks can I perform by integrating Contacts+ with Google Business Profile?
Integrating Contacts+ with Google Business Profile allows you to perform various tasks, including:
- Automatically updating customer contact information in Google Business Profile.
- Creating new leads in Google Business Profile from new Contacts+ entries.
- Sending personalized follow-up messages via Google Business Profile.
- Tracking customer interactions across both Contacts+ and Google Business Profile.
- Generating reports on customer engagement from both platforms.
Can I filter Contacts+ contacts before updating Google Business Profile?
Yes, use Latenode's no-code data filters and JavaScript blocks to precisely control which Contacts+ entries update Google Business Profile for optimal data hygiene.
Are there any limitations to the Contacts+ and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Contacts+ and Google Business Profile APIs may affect workflow speed.
- Complex data transformations may require JavaScript coding within Latenode.
- Initial setup requires a clear understanding of both Contacts+ and Google Business Profile data structures.