How to connect ConvertAPI and Facebook Conversions
Create a New Scenario to Connect ConvertAPI and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ConvertAPI, triggered by another scenario, or executed manually (for testing purposes). In most cases, ConvertAPI or Facebook Conversions will be your first step. To do this, click "Choose an app," find ConvertAPI or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the ConvertAPI Node
Select the ConvertAPI node from the app selection panel on the right.


ConvertAPI

Configure the ConvertAPI
Click on the ConvertAPI node to configure it. You can modify the ConvertAPI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the ConvertAPI node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the ConvertAPI and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ConvertAPI and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring ConvertAPI, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ConvertAPI and Facebook Conversions integration works as expected. Depending on your setup, data should flow between ConvertAPI and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ConvertAPI and Facebook Conversions
ConvertAPI + Facebook Conversions + Google Sheets: When a PDF document is converted using ConvertAPI, a conversion event is sent to Facebook Conversions to track leads, and the event details are logged in a Google Sheet for analysis.
Facebook Conversions + ConvertAPI + Email: When a Facebook ad leads to a document download (hypothetically tracked as a Facebook Conversion event), ConvertAPI converts the document to a readable format, and then emails the converted file to a specified email address.
ConvertAPI and Facebook Conversions integration alternatives

About ConvertAPI
Automate file conversions within Latenode. ConvertAPI handles PDFs, images, documents, and more. Instead of manual uploads or custom code, build automated workflows to convert files as they arrive, then parse data or trigger follow-up actions. Scales easily, no coding needed.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ ConvertAPI and Facebook Conversions
How can I connect my ConvertAPI account to Facebook Conversions using Latenode?
To connect your ConvertAPI account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ConvertAPI and click on "Connect".
- Authenticate your ConvertAPI and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track PDF downloads as Facebook Conversions?
Yes, you can! Latenode's visual builder simplifies sending data from ConvertAPI to Facebook Conversions. This allows you to accurately track PDF downloads and optimize ad campaigns effectively.
What types of tasks can I perform by integrating ConvertAPI with Facebook Conversions?
Integrating ConvertAPI with Facebook Conversions allows you to perform various tasks, including:
- Track successful document conversions as valuable conversion events.
- Send lead data from converted documents directly to Facebook.
- Trigger custom Facebook events based on specific conversion parameters.
- Analyze conversion rates for different file types within Facebook Ads.
- Automatically update Facebook Custom Audiences based on conversion data.
Can I use JavaScript with ConvertAPI on Latenode?
Yes! Latenode allows seamless JavaScript integration, enabling you to manipulate data from ConvertAPI before sending it to Facebook Conversions, offering advanced customization.
Are there any limitations to the ConvertAPI and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex file conversions may consume significant processing time.
- Facebook Conversions API has its own rate limits that must be considered.
- Real-time updates depend on the stability of both ConvertAPI and Facebook.