ConvertAPI and Google Analytics Integration

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Track user behavior after document conversions by connecting ConvertAPI to Google Analytics. Latenode's visual editor makes it easy to send conversion events, while affordable pricing lets you scale tracking without breaking the bank. Customize with JavaScript for advanced insights.

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ConvertAPI

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect ConvertAPI and Google Analytics

Create a New Scenario to Connect ConvertAPI and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ConvertAPI, triggered by another scenario, or executed manually (for testing purposes). In most cases, ConvertAPI or Google Analytics will be your first step. To do this, click "Choose an app," find ConvertAPI or Google Analytics, and select the appropriate trigger to start the scenario.

Add the ConvertAPI Node

Select the ConvertAPI node from the app selection panel on the right.

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ConvertAPI

Configure the ConvertAPI

Click on the ConvertAPI node to configure it. You can modify the ConvertAPI URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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ConvertAPI

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Connect ConvertAPI

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the ConvertAPI node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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ConvertAPI

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Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the ConvertAPI and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Analytics Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the ConvertAPI and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring ConvertAPI, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the ConvertAPI and Google Analytics integration works as expected. Depending on your setup, data should flow between ConvertAPI and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect ConvertAPI and Google Analytics

ConvertAPI + Google Analytics + Google Sheets: ConvertAPI processes files, and Google Analytics tracks the conversion rate of specific file types. This data is then logged in a Google Sheet for analysis and reporting.

Google Analytics + ConvertAPI + Slack: When website traffic from a specific campaign decreases (tracked by Google Analytics), after a new file conversion process is implemented via ConvertAPI, a notification is sent to a designated Slack channel to alert the team.

ConvertAPI and Google Analytics integration alternatives

About ConvertAPI

Automate file conversions within Latenode. ConvertAPI handles PDFs, images, documents, and more. Instead of manual uploads or custom code, build automated workflows to convert files as they arrive, then parse data or trigger follow-up actions. Scales easily, no coding needed.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ ConvertAPI and Google Analytics

How can I connect my ConvertAPI account to Google Analytics using Latenode?

To connect your ConvertAPI account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select ConvertAPI and click on "Connect".
  • Authenticate your ConvertAPI and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track PDF conversions as events in Google Analytics?

Yes, you can! Latenode's visual editor simplifies tracking ConvertAPI conversions as events in Google Analytics, providing valuable user behavior insights automatically.

What types of tasks can I perform by integrating ConvertAPI with Google Analytics?

Integrating ConvertAPI with Google Analytics allows you to perform various tasks, including:

  • Track successful document conversions as goal completions in Analytics.
  • Analyze which content types lead to the most conversions.
  • Attribute conversion events to specific marketing campaigns.
  • Monitor conversion rates and identify areas for optimization.
  • Trigger personalized marketing automations based on file conversions.

HowcanIautomatetrackingconversioneventsfromConvertAPItoAnalytics?

Latenode’s visual interface lets you automate this easily. Connect ConvertAPI to Google Analytics, define triggers, and map conversion data—all without code.

Are there any limitations to the ConvertAPI and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the ConvertAPI event processing time.
  • Custom dimensions in Google Analytics require proper setup for accurate data capture.
  • The integration relies on the availability and stability of both ConvertAPI and Google Analytics APIs.

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