How to connect Creatomate and Facebook Conversions
Create a New Scenario to Connect Creatomate and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Creatomate, triggered by another scenario, or executed manually (for testing purposes). In most cases, Creatomate or Facebook Conversions will be your first step. To do this, click "Choose an app," find Creatomate or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Creatomate Node
Select the Creatomate node from the app selection panel on the right.

Creatomate
Configure the Creatomate
Click on the Creatomate node to configure it. You can modify the Creatomate URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Creatomate node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Creatomate and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Creatomate and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Save and Activate the Scenario
After configuring Creatomate, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Creatomate and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Creatomate and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Creatomate and Facebook Conversions
Creatomate + Facebook Conversions + Google Sheets: When a new render is completed in Creatomate, this automation sends a conversion event to Facebook Conversions and logs the event details, including the render ID, in a Google Sheet for performance tracking.
Creatomate + Facebook Conversions + Slack: When a new render is completed (e.g., a video ad), this automation sends a conversion event to Facebook Conversions and notifies a Slack channel to alert the marketing team about a lead converting after seeing a video ad.
Creatomate and Facebook Conversions integration alternatives
About Creatomate
Automate video creation with Creatomate in Latenode. Generate personalized videos from data: product demos, social media content, or reports. Connect Creatomate to any data source and automate complex workflows with Latenode's visual editor, JavaScript support, and flexible API. Scale video production without manual effort.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Creatomate and Facebook Conversions
How can I connect my Creatomate account to Facebook Conversions using Latenode?
To connect your Creatomate account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Creatomate and click on "Connect".
- Authenticate your Creatomate and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate personalized video ads based on conversion data?
Yes, you can! Latenode allows you to trigger Creatomate video generation from Facebook Conversions data. Scale campaigns with dynamic, personalized content, all without coding!
What types of tasks can I perform by integrating Creatomate with Facebook Conversions?
Integrating Creatomate with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating video ads based on successful Facebook lead conversions.
- Updating video content dynamically based on conversion performance metrics.
- Generating personalized thank you videos for new customers via Facebook leads.
- Creating retargeting video ads using data from specific Facebook conversion events.
- Triggering video creation when a customer reaches a certain lifetime value.
How can I use dynamic data in Creatomate templates using Latenode?
Latenode allows you to easily map Facebook Conversions data to Creatomate templates, enabling personalized video creation at scale using no-code blocks or custom JavaScript.
Are there any limitations to the Creatomate and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits on the Facebook Conversions API can affect workflow speed.
- Real-time video rendering speed depends on Creatomate's platform load.