Customer.io and 123FormBuilder Integration

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Automatically add new 123FormBuilder leads to Customer.io for personalized marketing. Latenode's visual editor simplifies complex logic and custom JavaScript, enhancing segmentation and triggering automations based on form data affordably.

Customer.io + 123FormBuilder integration

Connect Customer.io and 123FormBuilder in minutes with Latenode.

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Automate your workflow

Swap Apps

Customer.io

123FormBuilder

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and 123FormBuilder

Create a New Scenario to Connect Customer.io and 123FormBuilder

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or 123FormBuilder will be your first step. To do this, click "Choose an app," find Customer.io or 123FormBuilder, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Customer.io

Sign In

Run node once

Add the 123FormBuilder Node

Next, click the plus (+) icon on the Customer.io node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

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123FormBuilder

Authenticate 123FormBuilder

Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.

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Configure the Customer.io and 123FormBuilder Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Customer.io and 123FormBuilder Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Customer.io and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and 123FormBuilder

123FormBuilder + Customer.io + Slack: When a new submission is received in 123FormBuilder, the submitter's information is used to create or update a customer profile in Customer.io, and a notification is sent to a Slack channel to alert the team.

123FormBuilder + Customer.io + Google Sheets: When a new submission is received in 123FormBuilder, the submitter's information is used to create or update a customer profile in Customer.io, and the submission data is added as a new row in Google Sheets.

Customer.io and 123FormBuilder integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About 123FormBuilder

Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.

See how Latenode works

FAQ Customer.io and 123FormBuilder

How can I connect my Customer.io account to 123FormBuilder using Latenode?

To connect your Customer.io account to 123FormBuilder on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and 123FormBuilder accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Customer.io messages from 123FormBuilder data?

Yes, you can! Latenode’s visual editor makes it easy to map form fields to Customer.io attributes, ensuring targeted and relevant customer communications.

What types of tasks can I perform by integrating Customer.io with 123FormBuilder?

Integrating Customer.io with 123FormBuilder allows you to perform various tasks, including:

  • Add new Customer.io profiles from 123FormBuilder submissions.
  • Update existing Customer.io profiles with new form data.
  • Trigger Customer.io campaigns based on form submission criteria.
  • Segment contacts in Customer.io using 123FormBuilder data.
  • Send personalized follow-up emails after form submissions.

Can I use JavaScript to transform data between Customer.io and 123FormBuilder?

Yes, with Latenode you can use JavaScript to manipulate data flowing between Customer.io and 123FormBuilder, enabling complex transformations.

Are there any limitations to the Customer.io and 123FormBuilder integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • Rate limits of Customer.io and 123FormBuilder APIs apply.
  • Real-time synchronization depends on the polling interval.

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