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Automatically add new 123FormBuilder leads to Customer.io for personalized marketing. Latenode's visual editor simplifies complex logic and custom JavaScript, enhancing segmentation and triggering automations based on form data affordably.
Connect Customer.io and 123FormBuilder in minutes with Latenode.
Create Customer.io to 123FormBuilder workflow
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Customer.io
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or 123FormBuilder will be your first step. To do this, click "Choose an app," find Customer.io or 123FormBuilder, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select 123FormBuilder from the list of available apps, and choose the action you need from the list of nodes within 123FormBuilder.

Customer.io
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123FormBuilder
Now, click the 123FormBuilder node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your 123FormBuilder settings. Authentication allows you to use 123FormBuilder through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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123FormBuilder
Trigger on Webhook
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Customer.io
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Iterator
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Webhook response
After configuring Customer.io, 123FormBuilder, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and 123FormBuilder integration works as expected. Depending on your setup, data should flow between Customer.io and 123FormBuilder (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
123FormBuilder + Customer.io + Slack: When a new submission is received in 123FormBuilder, the submitter's information is used to create or update a customer profile in Customer.io, and a notification is sent to a Slack channel to alert the team.
123FormBuilder + Customer.io + Google Sheets: When a new submission is received in 123FormBuilder, the submitter's information is used to create or update a customer profile in Customer.io, and the submission data is added as a new row in Google Sheets.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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How can I connect my Customer.io account to 123FormBuilder using Latenode?
To connect your Customer.io account to 123FormBuilder on Latenode, follow these steps:
Can I personalize Customer.io messages from 123FormBuilder data?
Yes, you can! Latenode’s visual editor makes it easy to map form fields to Customer.io attributes, ensuring targeted and relevant customer communications.
What types of tasks can I perform by integrating Customer.io with 123FormBuilder?
Integrating Customer.io with 123FormBuilder allows you to perform various tasks, including:
Can I use JavaScript to transform data between Customer.io and 123FormBuilder?
Yes, with Latenode you can use JavaScript to manipulate data flowing between Customer.io and 123FormBuilder, enabling complex transformations.
Are there any limitations to the Customer.io and 123FormBuilder integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: