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Enrich Customer.io profiles with Google Analytics data to personalize marketing. Latenode’s visual editor and JavaScript support offer customization beyond basic integrations. Scale affordably with execution-based pricing.
Connect Customer.io and Google Analytics in minutes with Latenode.
Create Customer.io to Google Analytics workflow
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Customer.io
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Google Analytics will be your first step. To do this, click "Choose an app," find Customer.io or Google Analytics, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

Customer.io
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Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Customer.io
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Iterator
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Webhook response
After configuring Customer.io, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Google Analytics integration works as expected. Depending on your setup, data should flow between Customer.io and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Analytics + Customer.io + Slack: When a new report is run in Google Analytics indicating high engagement from a specific user segment, those users are added to a designated segment in Customer.io, and a notification is sent to a Slack channel to alert the marketing team.
Google Analytics + Customer.io + Google Sheets: When Google Analytics detects an anomaly via running a report, the user profiles in Customer.io are updated with this anomaly data. The details of the anomaly and updated user profiles are logged into a Google Sheet.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Customer.io account to Google Analytics using Latenode?
To connect your Customer.io account to Google Analytics on Latenode, follow these steps:
Can I track Customer.io email opens in Google Analytics?
Yes, you can! With Latenode, easily send Customer.io email open events to Google Analytics. This provides a unified view of user behavior, enhancing marketing insights.
What types of tasks can I perform by integrating Customer.io with Google Analytics?
Integrating Customer.io with Google Analytics allows you to perform various tasks, including:
How do I handle personally identifiable information securely?
Latenode offers secure data handling. Utilize encryption and hashing features to protect user data when transferring info between apps.
Are there any limitations to the Customer.io and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: