Customer.io and Instantly Integration

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Orchestrate personalized outreach at scale. Sync leads from Instantly to Customer.io, then use Latenode's JavaScript node to enrich data for targeted campaigns. Affordable execution time and flexible logic beats rigid platforms.

Customer.io + Instantly integration

Connect Customer.io and Instantly in minutes with Latenode.

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Automate your workflow

Swap Apps

Customer.io

Instantly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Instantly

Create a New Scenario to Connect Customer.io and Instantly

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Instantly will be your first step. To do this, click "Choose an app," find Customer.io or Instantly, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In
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Run node once

Add the Instantly Node

Next, click the plus (+) icon on the Customer.io node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Instantly

Authenticate Instantly

Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.

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Connect Instantly

Sign In
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Run node once

Configure the Customer.io and Instantly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Instantly

Instantly Oauth 2.0

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Select an action *

Select

Map

The action ID

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Run node once

Set Up the Customer.io and Instantly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Customer.io and Instantly integration works as expected. Depending on your setup, data should flow between Customer.io and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Instantly

Instantly + Customer.io + Google Sheets: When a new lead is created in Instantly, their information is added or updated in Customer.io. Then, a new row is added to a Google Sheet to track campaign performance.

Customer.io + Instantly + Slack: When a customer event is tracked in Customer.io, search for the corresponding lead in Instantly. If found, send a message to a Slack channel to notify the sales team.

Customer.io and Instantly integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Instantly

Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic β€” all without per-step pricing limits.

See how Latenode works

FAQ Customer.io and Instantly

How can I connect my Customer.io account to Instantly using Latenode?

To connect your Customer.io account to Instantly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Instantly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync Customer.io profiles to Instantly campaigns?

Yes, you can! Latenode's visual editor and data mapping let you seamlessly sync Customer.io profiles as new leads in Instantly, automating outreach and boosting engagement.

What types of tasks can I perform by integrating Customer.io with Instantly?

Integrating Customer.io with Instantly allows you to perform various tasks, including:

  • Automatically adding new Customer.io users to Instantly email sequences.
  • Updating Instantly lead statuses based on Customer.io event triggers.
  • Creating personalized email campaigns based on Customer.io customer segments.
  • Triggering Customer.io events when leads engage with Instantly campaigns.
  • Segmenting Instantly leads based on Customer.io profile data.

How can I use Customer.io data to personalize Instantly campaigns?

Use Latenode's data mapping to pass Customer.io attributes to Instantly, creating highly personalized emails for increased conversion.

Are there any limitations to the Customer.io and Instantly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time syncing depends on API rate limits of both services.
  • Historical data migration requires manual setup.

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