Customer.io and Magento Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Connect Customer.io and Magento to automate personalized marketing based on purchase history. Latenode's visual editor simplifies complex customer journeys, while affordable execution-based pricing ensures cost-effective scaling.

Customer.io + Magento integration

Connect Customer.io and Magento in minutes with Latenode.

Start for free

Automate your workflow

Swap Apps

Customer.io

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Customer.io and Magento

Create a New Scenario to Connect Customer.io and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Magento will be your first step. To do this, click "Choose an app," find Customer.io or Magento, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

+
1

Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Customer.io

Node type

#1 Customer.io

/

Name

Untitled

Connection *

Select

Map

Connect Customer.io

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Customer.io node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

1

Customer.io

+
2

Magento

Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

1

Customer.io

+
2

Magento

Node type

#2 Magento

/

Name

Untitled

Connection *

Select

Map

Connect Magento

Sign In

Run node once

Configure the Customer.io and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Customer.io

+
2

Magento

Node type

#2 Magento

/

Name

Untitled

Connection *

Select

Map

Connect Magento

Magento Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Customer.io and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Magento

1

Trigger on Webhook

2

Customer.io

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Customer.io, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Magento integration works as expected. Depending on your setup, data should flow between Customer.io and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Magento

Magento + Customer.io + Slack: When a new order is placed in Magento, a personalized welcome message is sent to the customer in Customer.io, and a notification is sent to the sales team in Slack.

Magento + Google Sheets + Customer.io: When a new customer is created in Magento, their data is captured in a Google Sheet, and they are added to a specific segment in Customer.io for targeted campaigns.

Customer.io and Magento integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

Related categories

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Customer.io and Magento

How can I connect my Customer.io account to Magento using Latenode?

To connect your Customer.io account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Customer.io messages based on Magento purchase history?

Yes, trigger personalized Customer.io messages based on Magento purchase data! Latenode's advanced logic ensures highly relevant campaigns, boosting customer engagement & sales.

What types of tasks can I perform by integrating Customer.io with Magento?

Integrating Customer.io with Magento allows you to perform various tasks, including:

  • Automatically adding new Magento customers to Customer.io segments.
  • Sending abandoned cart emails via Customer.io based on Magento data.
  • Updating customer profiles in Customer.io with Magento order information.
  • Triggering Customer.io campaigns for specific Magento product purchases.
  • Segmenting customers in Customer.io based on Magento lifetime value.

How does Latenode handle Customer.io webhooks for Magento order updates?

Latenode efficiently processes Customer.io webhooks, parsing data and triggering actions in Magento in real-time, ensuring accurate order status updates.

Are there any limitations to the Customer.io and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • Real-time sync depends on API availability and rate limits.
  • Historical data migration requires separate configuration.

Try now