Customer.io and Mailchimp Integration

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Sync Customer.io segments to Mailchimp lists, unlocking advanced personalization across platforms. Use Latenode's JavaScript nodes to transform data and scale automations affordably without step limits.

Customer.io + Mailchimp integration

Connect Customer.io and Mailchimp in minutes with Latenode.

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Automate your workflow

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Customer.io

Mailchimp

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Mailchimp

Create a New Scenario to Connect Customer.io and Mailchimp

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Mailchimp will be your first step. To do this, click "Choose an app," find Customer.io or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In
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Run node once

Add the Mailchimp Node

Next, click the plus (+) icon on the Customer.io node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Customer.io

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Mailchimp

Authenticate Mailchimp

Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.

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Run node once

Configure the Customer.io and Mailchimp Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Connect Mailchimp

Mailchimp Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Customer.io and Mailchimp Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Customer.io, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Customer.io and Mailchimp integration works as expected. Depending on your setup, data should flow between Customer.io and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Mailchimp

Facebook Lead Ads + Customer.io + Mailchimp: New leads captured through Facebook Lead Ads are automatically added or updated as customers in Customer.io and then subscribed to a specific audience in Mailchimp for targeted email campaigns.

Mailchimp + Customer.io + Google Sheets: When a subscriber unsubscribes from a Mailchimp audience, their profile in Customer.io is updated, and the unsubscribe event is recorded in a Google Sheets spreadsheet for tracking and analysis.

Customer.io and Mailchimp integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

See how Latenode works

FAQ Customer.io and Mailchimp

How can I connect my Customer.io account to Mailchimp using Latenode?

To connect your Customer.io account to Mailchimp on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Mailchimp accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Customer.io contacts to a Mailchimp list?

Yes, you can! Latenode allows real-time syncing of contacts, ensuring your Mailchimp list stays updated automatically when new contacts are added in Customer.io. No manual imports needed!

What types of tasks can I perform by integrating Customer.io with Mailchimp?

Integrating Customer.io with Mailchimp allows you to perform various tasks, including:

  • Add new Customer.io users as subscribers to a Mailchimp audience.
  • Update Mailchimp subscriber details based on Customer.io events.
  • Trigger Customer.io campaigns when a user subscribes to a Mailchimp list.
  • Segment Mailchimp audiences based on Customer.io data attributes.
  • Track email engagement from Mailchimp back into Customer.io profiles.

What Customer.io data can I access and utilize within Latenode?

Latenode grants access to comprehensive Customer.io data, like custom attributes, events, segments, and more, empowering you to personalize workflows.

Are there any limitations to the Customer.io and Mailchimp integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require custom JavaScript code.
  • Extremely high volumes of data transfer may impact workflow execution time.
  • Certain advanced Mailchimp features might not have direct Latenode blocks.

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