Customer.io and Mailgun Integration

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Connect Customer.io to Mailgun to automate transactional emails and personalized marketing campaigns. Latenode’s visual editor and flexible JavaScript nodes make customization easier and more scalable while our execution-based pricing saves you money.

Customer.io + Mailgun integration

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Customer.io

Mailgun

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Mailgun

Create a New Scenario to Connect Customer.io and Mailgun

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Mailgun will be your first step. To do this, click "Choose an app," find Customer.io or Mailgun, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Add the Mailgun Node

Next, click the plus (+) icon on the Customer.io node, select Mailgun from the list of available apps, and choose the action you need from the list of nodes within Mailgun.

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Customer.io

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Mailgun

Authenticate Mailgun

Now, click the Mailgun node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailgun settings. Authentication allows you to use Mailgun through Latenode.

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Mailgun

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Connect Mailgun

Sign In

Run node once

Configure the Customer.io and Mailgun Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mailgun Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Customer.io and Mailgun Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Mailgun, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Mailgun integration works as expected. Depending on your setup, data should flow between Customer.io and Mailgun (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Mailgun

Customer.io + Mailgun + Slack: When a user is added to a segment in Customer.io, a personalized email is sent via Mailgun. A summary of the sent email is then posted to a Slack channel.

Mailgun + Customer.io + Google Sheets: When a new email is opened (tracked by Mailgun), the event details are logged in Google Sheets. Subsequently, the corresponding customer profile in Customer.io is updated to reflect the email open.

Customer.io and Mailgun integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Mailgun

Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.

See how Latenode works

FAQ Customer.io and Mailgun

How can I connect my Customer.io account to Mailgun using Latenode?

To connect your Customer.io account to Mailgun on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Mailgun accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Mailgun emails based on Customer.io events?

Yes, you can! Latenode enables you to trigger highly personalized Mailgun emails based on Customer.io events, ensuring targeted messaging and improved customer engagement.

What types of tasks can I perform by integrating Customer.io with Mailgun?

Integrating Customer.io with Mailgun allows you to perform various tasks, including:

  • Send transactional emails via Mailgun based on Customer.io segment entry.
  • Update Customer.io attributes when a Mailgun email is opened.
  • Create Customer.io events when a Mailgun email bounces.
  • Automatically add Customer.io contacts to Mailgun suppression lists.
  • Trigger drip campaigns in Mailgun when a Customer.io tag is applied.

How can I use JavaScript with Customer.io on Latenode?

With Latenode, you can use JavaScript to transform data between Customer.io steps, add custom logic, and build complex automation flows beyond simple triggers.

Are there any limitations to the Customer.io and Mailgun integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Customer.io and Mailgun still apply.
  • Complex data transformations may require custom JavaScript code.
  • Historical data migration between the two platforms isn't supported natively.

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