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Connect Customer.io to Shopify to automate personalized marketing based on purchase history. Latenode's visual editor simplifies complex logic, while flexible JavaScript blocks handle advanced segmentation. Scale affordably by paying only for execution time.
Connect Customer.io and Shopify in minutes with Latenode.
Create Customer.io to Shopify workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Shopify will be your first step. To do this, click "Choose an app," find Customer.io or Shopify, and select the appropriate trigger to start the scenario.

Select the Customer.io node from the app selection panel on the right.

Customer.io
Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Customer.io node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

Customer.io
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Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Shopify
Trigger on Webhook
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Customer.io
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Iterator
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Webhook response
After configuring Customer.io, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Shopify integration works as expected. Depending on your setup, data should flow between Customer.io and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Customer.io + Slack: When a new order is placed in Shopify, Customer.io creates or updates the customer profile, and a notification is sent to a Slack channel to inform the sales team of the new order.
Shopify + Customer.io + Klaviyo: When a customer makes a purchase in Shopify, their profile is updated in Customer.io, and then added to a specific list in Klaviyo for targeted email marketing.
About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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How can I connect my Customer.io account to Shopify using Latenode?
To connect your Customer.io account to Shopify on Latenode, follow these steps:
Can I trigger Customer.io emails on Shopify order creation?
Yes, you can! Latenode's visual editor makes it easy to trigger personalized Customer.io emails when new orders are created in Shopify, improving customer engagement automatically.
What types of tasks can I perform by integrating Customer.io with Shopify?
Integrating Customer.io with Shopify allows you to perform various tasks, including:
What Customer.io events can trigger workflows in Latenode?
Customer.io events like new user signup, attribute updates, or email sends can trigger workflows, automating key processes.
Are there any limitations to the Customer.io and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: