Customer.io and Shopify Integration

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Connect Customer.io to Shopify to automate personalized marketing based on purchase history. Latenode's visual editor simplifies complex logic, while flexible JavaScript blocks handle advanced segmentation. Scale affordably by paying only for execution time.

Customer.io + Shopify integration

Connect Customer.io and Shopify in minutes with Latenode.

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Automate your workflow

Swap Apps

Customer.io

Shopify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Shopify

Create a New Scenario to Connect Customer.io and Shopify

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Shopify will be your first step. To do this, click "Choose an app," find Customer.io or Shopify, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Customer.io

Sign In
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Run node once

Add the Shopify Node

Next, click the plus (+) icon on the Customer.io node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

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Shopify

Authenticate Shopify

Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.

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Configure the Customer.io and Shopify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Shopify Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Customer.io and Shopify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Customer.io and Shopify integration works as expected. Depending on your setup, data should flow between Customer.io and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Shopify

Shopify + Customer.io + Slack: When a new order is placed in Shopify, Customer.io creates or updates the customer profile, and a notification is sent to a Slack channel to inform the sales team of the new order.

Shopify + Customer.io + Klaviyo: When a customer makes a purchase in Shopify, their profile is updated in Customer.io, and then added to a specific list in Klaviyo for targeted email marketing.

Customer.io and Shopify integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

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FAQ Customer.io and Shopify

How can I connect my Customer.io account to Shopify using Latenode?

To connect your Customer.io account to Shopify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Shopify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails on Shopify order creation?

Yes, you can! Latenode's visual editor makes it easy to trigger personalized Customer.io emails when new orders are created in Shopify, improving customer engagement automatically.

What types of tasks can I perform by integrating Customer.io with Shopify?

Integrating Customer.io with Shopify allows you to perform various tasks, including:

  • Send targeted emails based on Shopify purchase history.
  • Update Customer.io profiles with Shopify customer data.
  • Trigger SMS messages for abandoned Shopify carts.
  • Segment customers in Customer.io based on Shopify order value.
  • Create personalized product recommendations via Customer.io.

What Customer.io events can trigger workflows in Latenode?

Customer.io events like new user signup, attribute updates, or email sends can trigger workflows, automating key processes.

Are there any limitations to the Customer.io and Shopify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration requires custom scripting or batch processing.
  • Complex data transformations may require JavaScript knowledge.
  • Shopify API rate limits apply to high-volume data synchronization.

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