Customer.io and Smsapi Integration

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Trigger targeted Smsapi messages based on Customer.io events, ensuring timely and personalized customer engagement. With Latenode, customize complex logic using JavaScript and scale affordably, paying only for execution time.

Customer.io + Smsapi integration

Connect Customer.io and Smsapi in minutes with Latenode.

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Automate your workflow

Swap Apps

Customer.io

Smsapi

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Smsapi

Create a New Scenario to Connect Customer.io and Smsapi

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Smsapi will be your first step. To do this, click "Choose an app," find Customer.io or Smsapi, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In
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Run node once

Add the Smsapi Node

Next, click the plus (+) icon on the Customer.io node, select Smsapi from the list of available apps, and choose the action you need from the list of nodes within Smsapi.

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Customer.io

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Smsapi

Authenticate Smsapi

Now, click the Smsapi node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Smsapi settings. Authentication allows you to use Smsapi through Latenode.

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Customer.io

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Smsapi

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Connect Smsapi

Sign In
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Run node once

Configure the Customer.io and Smsapi Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io

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Smsapi

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Connect Smsapi

Smsapi Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Customer.io and Smsapi Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Customer.io, Smsapi, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Customer.io and Smsapi integration works as expected. Depending on your setup, data should flow between Customer.io and Smsapi (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Smsapi

Customer.io + Smsapi + Google Sheets: When a customer event is tracked in Customer.io, send a text message via Smsapi and log the interaction in a Google Sheet for reporting.

Smsapi + Customer.io + Slack: When an SMS is sent via Smsapi, track the event in Customer.io and notify a Slack channel.

Customer.io and Smsapi integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Smsapi

Use Smsapi in Latenode to automate SMS notifications and alerts within your workflows. Send appointment reminders, order updates, or critical alerts automatically based on triggers from your apps. Unlike basic SMS integrations, Latenode allows you to customize messages with data transformations and conditional logic, ensuring relevant and timely communication for each user, scaling with your business needs.

See how Latenode works

FAQ Customer.io and Smsapi

How can I connect my Customer.io account to Smsapi using Latenode?

To connect your Customer.io account to Smsapi on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Smsapi accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send SMS based on Customer.io events?

Yes, easily! Latenode lets you trigger Smsapi messages from Customer.io events with advanced logic and filtering. Instantly notify users of key actions improving engagement.

What types of tasks can I perform by integrating Customer.io with Smsapi?

Integrating Customer.io with Smsapi allows you to perform various tasks, including:

  • Send SMS alerts for high-value Customer.io events.
  • Create personalized SMS campaigns based on Customer.io segments.
  • Update Customer.io profiles based on SMS interactions.
  • Send transactional SMS messages via Smsapi from Customer.io.
  • Automate SMS follow-ups for inactive Customer.io users.

Can I use JavaScript to transform data between Customer.io and Smsapi?

Yes! Latenode's JavaScript blocks allow you to transform data, enabling complex scenarios Customer.io and Smsapi with custom code.

Are there any limitations to the Customer.io and Smsapi integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • SMS delivery rates depend on Smsapi's infrastructure.
  • Customer.io API rate limits may affect high-volume workflows.
  • Complex JavaScript transformations require technical expertise.

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