Customer.io and Strava Integration

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Automatically trigger personalized Customer.io campaigns based on Strava fitness activity. Latenode’s visual editor and affordable execution costs let you build hyper-relevant customer journeys without complex coding or expensive subscriptions.

Customer.io + Strava integration

Connect Customer.io and Strava in minutes with Latenode.

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Customer.io

Strava

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Strava

Create a New Scenario to Connect Customer.io and Strava

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Strava will be your first step. To do this, click "Choose an app," find Customer.io or Strava, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Customer.io

Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Add the Strava Node

Next, click the plus (+) icon on the Customer.io node, select Strava from the list of available apps, and choose the action you need from the list of nodes within Strava.

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Customer.io

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Strava

Authenticate Strava

Now, click the Strava node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Strava settings. Authentication allows you to use Strava through Latenode.

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Customer.io

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Strava

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Sign In

Run node once

Configure the Customer.io and Strava Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Strava Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Customer.io and Strava Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Strava, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Customer.io and Strava integration works as expected. Depending on your setup, data should flow between Customer.io and Strava (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Strava

Customer.io + Strava + Google Sheets: When a user clicks a link in a Customer.io email (tracked as a Customer Event), fetch their Strava activity data and log it into a Google Sheet for marketing campaign success analysis.

Strava + Customer.io + Typeform: When a user completes a Strava challenge, trigger a Customer.io campaign to send a personalized survey created in Typeform to gather feedback.

Customer.io and Strava integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Strava

Bring Strava data into Latenode to track fitness activity as part of wellness programs or location-based workflows. Automatically log workout data, trigger follow-up actions based on performance metrics, or send personalized messages. Latenode enables complex automation without code, combining Strava with other apps for custom solutions.

See how Latenode works

FAQ Customer.io and Strava

How can I connect my Customer.io account to Strava using Latenode?

To connect your Customer.io account to Strava on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Strava accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Customer.io messages based on Strava activity?

Yes, you can! Latenode allows triggering personalized Customer.io messages based on Strava activity. This enhances user engagement and delivers targeted communication, powered by our flexible visual editor.

What types of tasks can I perform by integrating Customer.io with Strava?

Integrating Customer.io with Strava allows you to perform various tasks, including:

  • Segment Customer.io users based on Strava workout frequency.
  • Send personalized achievement badges via Customer.io for Strava milestones.
  • Update Customer.io profiles with users' latest Strava activity data.
  • Trigger Customer.io campaigns after a Strava workout completion.
  • Analyze Strava data to optimize Customer.io campaign timing.

What Customer.io events can trigger workflows in Latenode?

Customer.io events like new user creation or segment entry can trigger Latenode workflows, letting you automate tasks across connected apps.

Are there any limitations to the Customer.io and Strava integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Customer.io and Strava APIs might affect high-volume workflows.
  • Historical Strava data prior to integration might not be readily accessible.
  • Advanced Strava metrics require appropriate Strava subscription levels.

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