How to connect Data Enrichment and Google Business Profile
Create a New Scenario to Connect Data Enrichment and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Data Enrichment, triggered by another scenario, or executed manually (for testing purposes). In most cases, Data Enrichment or Google Business Profile will be your first step. To do this, click "Choose an app," find Data Enrichment or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Data Enrichment Node
Select the Data Enrichment node from the app selection panel on the right.

Data Enrichment
Configure the Data Enrichment
Click on the Data Enrichment node to configure it. You can modify the Data Enrichment URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Data Enrichment node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Data Enrichment and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Data Enrichment and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Data Enrichment
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Data Enrichment, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Data Enrichment and Google Business Profile integration works as expected. Depending on your setup, data should flow between Data Enrichment and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Data Enrichment and Google Business Profile
Data Enrichment + Google Business Profile + Google Sheets: When a new review is added or updated in Google Business Profile, the details of the reviewer are enriched using Data Enrichment. The enriched data, along with the review details, is then logged into a Google Sheet.
Google Business Profile + Data Enrichment + Slack: When a new review is added or updated in Google Business Profile, the details of the reviewer are enriched using Data Enrichment. If any of the enriched data fields change from a previous value, a Slack notification is sent to a specified channel.
Data Enrichment and Google Business Profile integration alternatives
About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Data Enrichment and Google Business Profile
How can I connect my Data Enrichment account to Google Business Profile using Latenode?
To connect your Data Enrichment account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Data Enrichment and click on "Connect".
- Authenticate your Data Enrichment and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile listings with enriched customer data?
Yes, you can! Latenode’s visual editor makes it easy to create workflows that keep your Google Business Profile information current with enriched Data Enrichment insights, improving customer engagement.
What types of tasks can I perform by integrating Data Enrichment with Google Business Profile?
Integrating Data Enrichment with Google Business Profile allows you to perform various tasks, including:
- Enrich lead data before adding to Google Business Profile audiences.
- Update business descriptions with insights from customer demographics.
- Personalize promotional content based on enriched user profiles.
- Analyze customer reviews alongside enriched demographic information.
- Trigger automated responses based on customer data enrichment results.
What data enrichment options are available within the Latenode platform?
Latenode offers flexible data enrichment via integrations, AI blocks, or custom code, enhancing Google Business Profile automation.
Are there any limitations to the Data Enrichment and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Data Enrichment and Google Business Profile APIs.
- Data accuracy is dependent on the quality of the Data Enrichment source.
- Custom JavaScript code may be required for advanced data transformations.