How to connect Data Enrichment and Serper
Create a New Scenario to Connect Data Enrichment and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Data Enrichment, triggered by another scenario, or executed manually (for testing purposes). In most cases, Data Enrichment or Serper will be your first step. To do this, click "Choose an app," find Data Enrichment or Serper, and select the appropriate trigger to start the scenario.

Add the Data Enrichment Node
Select the Data Enrichment node from the app selection panel on the right.

Data Enrichment
Configure the Data Enrichment
Click on the Data Enrichment node to configure it. You can modify the Data Enrichment URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Data Enrichment node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

Data Enrichment
⚙
Serper
Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Data Enrichment and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Data Enrichment and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Serper
Trigger on Webhook
⚙
Data Enrichment
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Data Enrichment, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Data Enrichment and Serper integration works as expected. Depending on your setup, data should flow between Data Enrichment and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Data Enrichment and Serper
Google Sheets + Serper + Data Enrichment: When a new row is added to a Google Sheet, Serper searches for company details based on the data in that row. The search results are then enriched, and the enriched data is added back to the Google Sheet.
Serper + Data Enrichment + HubSpot: Use Serper to find leads, enrich lead data, then create new contacts in HubSpot.
Data Enrichment and Serper integration alternatives
About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
Similar apps
Related categories
About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
Similar apps
Related categories
See how Latenode works
FAQ Data Enrichment and Serper
How can I connect my Data Enrichment account to Serper using Latenode?
To connect your Data Enrichment account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Data Enrichment and click on "Connect".
- Authenticate your Data Enrichment and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich lead data gathered from Serper searches?
Yes, you can! Latenode allows you to automate this process, passing Serper search results to Data Enrichment for deeper insights and cleaner data for your sales & marketing.
What types of tasks can I perform by integrating Data Enrichment with Serper?
Integrating Data Enrichment with Serper allows you to perform various tasks, including:
- Find email addresses for SEO agencies identified via Serper's search results.
- Enrich company profiles based on website URLs found through Serper.
- Automate lead generation by combining search results and data append.
- Verify contact information of potential clients identified via Serper.
- Create targeted outreach lists with enriched data from search insights.
How does Latenode handle large Data Enrichment requests?
Latenode's robust infrastructure efficiently manages large data volumes, enabling scaled enrichment without performance bottlenecks.
Are there any limitations to the Data Enrichment and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment credits and Serper API usage are subject to your account limits.
- Complex data transformations might require custom JavaScript code.
- Real-time data enrichment depends on the response times of both APIs.