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Enrich Google Analytics data with customer satisfaction insights from Delighted surveys. With Latenode, easily customize data flows and trigger automated actions using JavaScript for deeper analysis and efficient follow-ups. Plus, scale affordably, paying only for execution time.
Connect Delighted and Google Analytics in minutes with Latenode.
Create Delighted to Google Analytics workflow
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Create a New Scenario to Connect Delighted and Google Analytics
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Delighted, triggered by another scenario, or executed manually (for testing purposes). In most cases, Delighted or Google Analytics will be your first step. To do this, click "Choose an app," find Delighted or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Delighted Node
Select the Delighted node from the app selection panel on the right.
Delighted
Configure the Delighted
Click on the Delighted node to configure it. You can modify the Delighted URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Delighted node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Delighted
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Delighted and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Delighted and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Delighted
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Delighted, Google Analytics, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Delighted and Google Analytics integration works as expected. Depending on your setup, data should flow between Delighted and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Delighted + Slack: When a customer submits a new response with a low score in Delighted, a message is sent to a designated Slack channel to alert the support team about the negative feedback.
Google Analytics + Delighted + Google Sheets: When a new row is added to Google Sheets, run a report in Google Analytics, then send a survey in Delighted and finally add the survey results to the Google Sheet.
About Delighted
Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI β all without per-step costs.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Delighted account to Google Analytics using Latenode?
To connect your Delighted account to Google Analytics on Latenode, follow these steps:
Can I track survey responses in Google Analytics?
Yes, easily! Latenode's flexible data mapping lets you send Delighted survey data to Google Analytics automatically, gaining deeper insights into customer satisfaction and behavior.
What types of tasks can I perform by integrating Delighted with Google Analytics?
Integrating Delighted with Google Analytics allows you to perform various tasks, including:
Can I personalize the data sent from Delighted to Google Analytics?
Yes! Latenode's JavaScript code blocks let you transform and filter Delighted data before sending it to Google Analytics for tailored insights.
Are there any limitations to the Delighted and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: