How to connect Delighted and Google Analytics
Create a New Scenario to Connect Delighted and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Delighted, triggered by another scenario, or executed manually (for testing purposes). In most cases, Delighted or Google Analytics will be your first step. To do this, click "Choose an app," find Delighted or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Delighted Node
Select the Delighted node from the app selection panel on the right.

Delighted
Configure the Delighted
Click on the Delighted node to configure it. You can modify the Delighted URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Delighted node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Delighted and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Delighted and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Delighted
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Webhook response
Save and Activate the Scenario
After configuring Delighted, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Delighted and Google Analytics integration works as expected. Depending on your setup, data should flow between Delighted and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Delighted and Google Analytics
Delighted + Slack: When a customer submits a new response with a low score in Delighted, a message is sent to a designated Slack channel to alert the support team about the negative feedback.
Google Analytics + Delighted + Google Sheets: When a new row is added to Google Sheets, run a report in Google Analytics, then send a survey in Delighted and finally add the survey results to the Google Sheet.
Delighted and Google Analytics integration alternatives
About Delighted
Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Delighted and Google Analytics
How can I connect my Delighted account to Google Analytics using Latenode?
To connect your Delighted account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Delighted and click on "Connect".
- Authenticate your Delighted and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track survey responses in Google Analytics?
Yes, easily! Latenode's flexible data mapping lets you send Delighted survey data to Google Analytics automatically, gaining deeper insights into customer satisfaction and behavior.
What types of tasks can I perform by integrating Delighted with Google Analytics?
Integrating Delighted with Google Analytics allows you to perform various tasks, including:
- Automatically track new survey responses as events in Google Analytics.
- Segment Google Analytics users based on their Delighted survey scores.
- Trigger personalized marketing campaigns based on customer feedback.
- Analyze survey response trends alongside website traffic data.
- Create custom dashboards to visualize customer satisfaction metrics.
Can I personalize the data sent from Delighted to Google Analytics?
Yes! Latenode's JavaScript code blocks let you transform and filter Delighted data before sending it to Google Analytics for tailored insights.
Are there any limitations to the Delighted and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Delighted data prior to integration setup will not be automatically synced.
- Complex data transformations may require advanced JavaScript knowledge.
- Google Analytics' API usage limits may affect high-volume data transfers.