How to connect Delighted and Google Business Profile
Create a New Scenario to Connect Delighted and Google Business Profile
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Delighted, triggered by another scenario, or executed manually (for testing purposes). In most cases, Delighted or Google Business Profile will be your first step. To do this, click "Choose an app," find Delighted or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Delighted Node
Select the Delighted node from the app selection panel on the right.

Delighted
Configure the Delighted
Click on the Delighted node to configure it. You can modify the Delighted URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Delighted node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Delighted and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Delighted and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Delighted, Google Business Profile, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Delighted and Google Business Profile integration works as expected. Depending on your setup, data should flow between Delighted and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Delighted and Google Business Profile
Delighted + Slack + Google Business Profile: When a new negative response is received in Delighted, a notification is sent to a Slack channel, and a reply task is created in Google Business Profile.
Google Business Profile + Delighted + Google Sheets: When a new review is created or updated in Google Business Profile, the review data and any Delighted feedback is added to a Google Sheet to monitor overall customer sentiment trends.
Delighted and Google Business Profile integration alternatives
About Delighted
Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI โ all without per-step costs.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Delighted and Google Business Profile
How can I connect my Delighted account to Google Business Profile using Latenode?
To connect your Delighted account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Delighted and click on "Connect".
- Authenticate your Delighted and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Google Business Profile updates from positive Delighted surveys?
Yes, you can! Latenode allows you to automatically update your Google Business Profile based on positive feedback from Delighted surveys. This helps showcase customer satisfaction and improve your online reputation.
What types of tasks can I perform by integrating Delighted with Google Business Profile?
Integrating Delighted with Google Business Profile allows you to perform various tasks, including:
- Automatically posting positive survey responses as Google Business Profile reviews.
- Sending personalized thank-you messages through Delighted after a review is posted.
- Tracking review sentiment and triggering alerts for negative feedback via email.
- Updating Google Business Profile posts with customer testimonials from Delighted.
- Analyzing survey data to identify areas for improvement on Google Business Profile.
How secure is my Delighted data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your Delighted data and ensure compliance.
Are there any limitations to the Delighted and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API limitations on the frequency of review posting.
- Delighted API rate limits which may affect high-volume survey workflows.
- Customization of review formatting on Google Business Profile is restricted.