How to connect Delighted and HubSpot
Create a New Scenario to Connect Delighted and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Delighted, triggered by another scenario, or executed manually (for testing purposes). In most cases, Delighted or HubSpot will be your first step. To do this, click "Choose an app," find Delighted or HubSpot, and select the appropriate trigger to start the scenario.

Add the Delighted Node
Select the Delighted node from the app selection panel on the right.

Delighted
Configure the Delighted
Click on the Delighted node to configure it. You can modify the Delighted URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Delighted node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Delighted and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Delighted and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Delighted, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Delighted and HubSpot integration works as expected. Depending on your setup, data should flow between Delighted and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Delighted and HubSpot
Delighted + HubSpot + Slack: When a new response is received in Delighted, especially if it's a negative one, find the corresponding contact in HubSpot and send a notification in Slack to follow up.
Delighted + HubSpot + Zendesk: When negative feedback is received in Delighted, find the contact in HubSpot, then create a Zendesk ticket to address the issue and provide support.
Delighted and HubSpot integration alternatives
About Delighted
Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Delighted and HubSpot
How can I connect my Delighted account to HubSpot using Latenode?
To connect your Delighted account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Delighted and click on "Connect".
- Authenticate your Delighted and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update HubSpot contacts based on Delighted survey responses?
Yes, you can! Latenode's flexible logic allows you to automatically update HubSpot contact properties with Delighted feedback, improving segmentation and personalization.
What types of tasks can I perform by integrating Delighted with HubSpot?
Integrating Delighted with HubSpot allows you to perform various tasks, including:
- Create HubSpot tickets based on negative Delighted survey responses.
- Add new HubSpot contacts when new Delighted survey responses are submitted.
- Trigger personalized email campaigns in HubSpot based on Delighted NPS scores.
- Update contact properties in HubSpot with Delighted customer feedback.
- Send internal notifications for high-priority Delighted responses to your team.
What Delighted survey data is accessible through Latenode?
Latenode provides access to survey responses, NPS scores, comments, and other relevant Delighted survey metadata for automation.
Are there any limitations to the Delighted and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Delighted data prior to integration may not be immediately available.
- Complex data transformations may require custom JavaScript code.
- HubSpot API limits still apply when creating or updating records.