How to connect Demio and Facebook Conversions
Create a New Scenario to Connect Demio and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Demio, triggered by another scenario, or executed manually (for testing purposes). In most cases, Demio or Facebook Conversions will be your first step. To do this, click "Choose an app," find Demio or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Demio Node
Select the Demio node from the app selection panel on the right.


Demio

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Demio node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Demio and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Demio and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Demio
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Demio, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Demio and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Demio and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Demio and Facebook Conversions
Demio + HubSpot + Facebook Conversions: When someone joins a Demio webinar, create or update their contact information in HubSpot. Then, send an event to Facebook Conversions to track webinar attendance for ad targeting.
Facebook Conversions + Demio + Slack: When a Facebook ad event occurs, check if the user registers for a Demio webinar. If they do, send a notification to a Slack channel so the team can follow up promptly.
Demio and Facebook Conversions integration alternatives

About Demio
Automate Demio webinar tasks with Latenode. Connect event data (registrations, attendance) to your CRM, email marketing, or analytics tools. Trigger follow-ups or update databases automatically. Using Latenode means simpler event-driven flows and richer lead insights without manual data handling. Scale your event marketing and save time.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Demio and Facebook Conversions
How can I connect my Demio account to Facebook Conversions using Latenode?
To connect your Demio account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Demio and click on "Connect".
- Authenticate your Demio and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track webinar registrations as Facebook conversion events?
Yes, you can! Latenode's visual editor simplifies mapping Demio registration data to Facebook Conversions, boosting ad campaign ROI and providing detailed insights without coding.
What types of tasks can I perform by integrating Demio with Facebook Conversions?
Integrating Demio with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook lead events from Demio registrations.
- Track webinar attendance as custom conversion events.
- Segment Facebook audiences based on Demio engagement.
- Send personalized ads to Demio registrants via Facebook.
- Measure ad campaign performance using webinar data.
Can I use JavaScript for advanced data transformations in Latenode?
Yes! Latenode allows you to use JavaScript for any complex logic needed when connecting Demio and Facebook Conversions.
Are there any limitations to the Demio and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data prior to integration setup will not be synced.
- Advanced custom event parameters may require JavaScript knowledge.
- Facebook's API rate limits may affect high-volume data syncing.