How to connect Drip and Serper
Create a New Scenario to Connect Drip and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Drip, triggered by another scenario, or executed manually (for testing purposes). In most cases, Drip or Serper will be your first step. To do this, click "Choose an app," find Drip or Serper, and select the appropriate trigger to start the scenario.

Add the Drip Node
Select the Drip node from the app selection panel on the right.


Drip

Add the Serper Node
Next, click the plus (+) icon on the Drip node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Drip and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Drip and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Drip, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Drip and Serper integration works as expected. Depending on your setup, data should flow between Drip and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Drip and Serper
Serper + Drip + Slack: When Serper's Google Search action finds new leads based on a specified search query, the automation adds these leads as subscribers in Drip. Finally, a notification is sent to a designated Slack channel informing the sales team about the new lead.
Serper + Google Sheets + Drip: This workflow starts by tracking keyword rankings using Serper and storing the results in a Google Sheet. Based on this data, targeted emails are sent to high-ranking prospects via Drip, nurturing potential leads based on their search engine performance.
Drip and Serper integration alternatives

About Drip
Use Drip in Latenode for automated marketing workflows. Sync customer data, trigger personalized email campaigns based on events, and analyze results. Scale your email marketing by connecting Drip to other apps in Latenode via visual flows. Benefit from advanced logic and data transformations to precisely target your audience.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Drip and Serper
How can I connect my Drip account to Serper using Latenode?
To connect your Drip account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Drip and click on "Connect".
- Authenticate your Drip and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Drip subscribers based on Serper search results?
Yes, you can! Latenode allows you to build a flow that monitors Serper for specific keywords and automatically updates Drip subscriber properties. Leverage powerful filtering to target the right audience.
What types of tasks can I perform by integrating Drip with Serper?
Integrating Drip with Serper allows you to perform various tasks, including:
- Add Drip subscribers who search for specific keywords on Serper.
- Tag Drip subscribers based on their search engine activity.
- Update subscriber custom fields with data from Serper search results.
- Trigger personalized email campaigns in Drip based on Serper triggers.
- Segment Drip audiences using search data from Serper.
Can I use custom JavaScript code to enhance Drip’s Latenode integration?
Yes! Latenode allows custom JavaScript code, so enrich Drip data pulled from Serper or implement any custom logic needed for your workflows.
Are there any limitations to the Drip and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Drip and Serper APIs may affect workflow execution speed.
- Complex data transformations might require JavaScript knowledge.
- Real-time data synchronization depends on the polling interval configured in Latenode.