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Enrich Facebook leads with verified data from Enrich Layer to improve ad targeting and lead quality. Latenodeβs visual editor makes setup simple, while affordable execution costs let you scale lead gen without breaking the bank.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Facebook will be your first step. To do this, click "Choose an app," find Enrich Layer or Facebook, and select the appropriate trigger to start the scenario.

Select the Enrich Layer node from the app selection panel on the right.

Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Enrich Layer node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.

Enrich Layer
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Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
β
Trigger on Webhook
β
Enrich Layer
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β
Iterator
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Webhook response
After configuring Enrich Layer, Facebook, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Enrich Layer and Facebook integration works as expected. Depending on your setup, data should flow between Enrich Layer and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook + Enrich Layer + HubSpot: When a new lead is captured in Facebook, Enrich Layer is used to find and add additional company data, enriching the lead profile before being added to HubSpot, allowing for more targeted campaigns.
Facebook + Enrich Layer + Google Sheets: Whenever a new lead is captured in Facebook, Enrich Layer finds professional info, and the enriched data is saved to a Google Sheet for record-keeping and analysis.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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How can I connect my Enrich Layer account to Facebook using Latenode?
To connect your Enrich Layer account to Facebook on Latenode, follow these steps:
Can I enrich Facebook lead data automatically?
Yes, you can! Latenode allows automated data enrichment for leads captured via Facebook, ensuring higher quality data using Enrich Layer, streamlining your marketing efforts.
What types of tasks can I perform by integrating Enrich Layer with Facebook?
Integrating Enrich Layer with Facebook allows you to perform various tasks, including:
How does Latenode enhance Enrich Layer data used in Facebook campaigns?
Latenode automates the data enrichment process, allowing sophisticated Facebook targeting and reporting without manual data wrangling or coding.
Are there any limitations to the Enrich Layer and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: