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Enrich Layer and Google Analytics integration lets you enrich user data in Google Analytics with external data points. Use Latenode’s visual editor and JavaScript nodes to customize data enrichment, enhancing reporting without complex coding and at a lower cost.
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Enrich Layer
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Create a New Scenario to Connect Enrich Layer and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Google Analytics will be your first step. To do this, click "Choose an app," find Enrich Layer or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Enrich Layer node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Enrich Layer
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Enrich Layer and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Google Analytics integration works as expected. Depending on your setup, data should flow between Enrich Layer and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Enrich Layer + Google Analytics + HubSpot: When a new contact is created in HubSpot, enrich their company data using Enrich Layer. Then, create a key event in Google Analytics to track this enriched contact as a potential conversion.
Google Analytics + Enrich Layer + Slack: When a Google Analytics report identifies a high-value visitor, enrich their company information using Enrich Layer. Then, send a Slack message to the sales team with the enriched company data to alert them of a potential lead.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Enrich Layer account to Google Analytics using Latenode?
To connect your Enrich Layer account to Google Analytics on Latenode, follow these steps:
Can I automatically update GA with enriched lead data?
Yes, you can. Latenode's visual editor makes mapping Enrich Layer data to Google Analytics events simple. Benefit: get a clearer picture of user behavior with enriched lead insights for smarter analytics.
What types of tasks can I perform by integrating Enrich Layer with Google Analytics?
Integrating Enrich Layer with Google Analytics allows you to perform various tasks, including:
How does Latenode handle Enrich Layer's rate limits?
Latenode offers built-in queueing and error handling to manage Enrich Layer's rate limits, ensuring smooth data flow, preventing data loss, and maximizing efficiency.
Are there any limitations to the Enrich Layer and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: