Enrich Layer and Google Business Profile Integration

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Enrich company data from Google Business Profile with Enrich Layer, automate outreach, and qualify leads faster. Latenode's visual editor and affordable execution-based pricing make scaling this automation simple.

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Enrich Layer

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Enrich Layer and Google Business Profile

Create a New Scenario to Connect Enrich Layer and Google Business Profile

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Google Business Profile will be your first step. To do this, click "Choose an app," find Enrich Layer or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

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Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Google Business Profile Node

Next, click the plus (+) icon on the Enrich Layer node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Configure the Enrich Layer and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Enrich Layer and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Enrich Layer, Google Business Profile, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Enrich Layer and Google Business Profile integration works as expected. Depending on your setup, data should flow between Enrich Layer and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and Google Business Profile

Google Business Profile + Enrich Layer + Slack: When a new review is posted on Google Business Profile, enrich company data and send a Slack message with the review and enriched information, enabling quick review and insights.

Google Business Profile + Enrich Layer + Google Sheets: When a new review is posted on Google Business Profile, enrich the company data using Enrich Layer, and store both the review and the enriched data in a Google Sheet for analysis and reporting.

Enrich Layer and Google Business Profile integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

Enrich Layer + Google Business Profile integration

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FAQ Enrich Layer and Google Business Profile

How can I connect my Enrich Layer account to Google Business Profile using Latenode?

To connect your Enrich Layer account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich leads, then update Google Business Profile?

Yes! Latenode allows seamless data flow between apps. Enrich leads with Enrich Layer, then automatically update your Google Business Profile. Benefit from enhanced data & targeted marketing.

What types of tasks can I perform by integrating Enrich Layer with Google Business Profile?

Integrating Enrich Layer with Google Business Profile allows you to perform various tasks, including:

  • Automatically updating business contact information using enriched data.
  • Enriching customer profiles based on Google Business Profile interactions.
  • Triggering personalized marketing campaigns using enriched lead data.
  • Monitoring and reporting on enriched data within business profiles.
  • Analyzing enriched data to identify trends in customer engagement.

How does Latenode improve Enrich Layer data processing capabilities?

Latenode enhances Enrich Layer through advanced logic, JavaScript, and AI, improving data transformation and adding custom enrichment steps for deeper insights.

Are there any limitations to the Enrich Layer and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from Enrich Layer and Google Business Profile may apply.
  • Custom field updates in Google Business Profile require careful mapping.
  • Enrich Layer data accuracy depends on the source data quality.

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