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Enrich lead data in Mailchimp using Enrich Layer to target campaigns better. Latenode's visual editor and affordable execution-based pricing make complex segmentations accessible. Scale personalization affordably.
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Create a New Scenario to Connect Enrich Layer and Mailchimp
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Mailchimp will be your first step. To do this, click "Choose an app," find Enrich Layer or Mailchimp, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Enrich Layer node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.
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Mailchimp
Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Enrich Layer and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Mailchimp integration works as expected. Depending on your setup, data should flow between Enrich Layer and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mailchimp + Enrich Layer + Facebook Ads Campaign Management: When a new subscriber is added to Mailchimp, their information is enriched using Enrich Layer. Then, a Facebook Ads campaign is created or updated targeting users with similar attributes.
Mailchimp + Enrich Layer + Slack: When a new subscriber is added to Mailchimp, their information is enriched using Enrich Layer. If the enrichment data identifies them as a high-value lead based on company size or role, a notification is sent to a Slack channel.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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How can I connect my Enrich Layer account to Mailchimp using Latenode?
To connect your Enrich Layer account to Mailchimp on Latenode, follow these steps:
Can I enrich Mailchimp leads automatically?
Yes, Latenode lets you enrich new Mailchimp subscribers using Enrich Layer data automatically. This enables highly targeted campaigns based on real-time insights and improves list segmentation.
What types of tasks can I perform by integrating Enrich Layer with Mailchimp?
Integrating Enrich Layer with Mailchimp allows you to perform various tasks, including:
How does Latenode handle Enrich Layer's API rate limits?
Latenode’s built-in rate limiting and error handling ensure stable data flow from Enrich Layer. Plus, its no-code interface simplifies complex logic.
Are there any limitations to the Enrich Layer and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: