Enrich Layer and Mailchimp Integration

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Enrich lead data in Mailchimp using Enrich Layer to target campaigns better. Latenode's visual editor and affordable execution-based pricing make complex segmentations accessible. Scale personalization affordably.

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Enrich Layer

Mailchimp

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Enrich Layer and Mailchimp

Create a New Scenario to Connect Enrich Layer and Mailchimp

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Mailchimp will be your first step. To do this, click "Choose an app," find Enrich Layer or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

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Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Enrich Layer

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Connect Enrich Layer

Sign In

Run node once

Add the Mailchimp Node

Next, click the plus (+) icon on the Enrich Layer node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Enrich Layer

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Mailchimp

Authenticate Mailchimp

Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.

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Enrich Layer

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Mailchimp

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Configure the Enrich Layer and Mailchimp Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Mailchimp Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Enrich Layer and Mailchimp Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Enrich Layer, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Mailchimp integration works as expected. Depending on your setup, data should flow between Enrich Layer and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and Mailchimp

Mailchimp + Enrich Layer + Facebook Ads Campaign Management: When a new subscriber is added to Mailchimp, their information is enriched using Enrich Layer. Then, a Facebook Ads campaign is created or updated targeting users with similar attributes.

Mailchimp + Enrich Layer + Slack: When a new subscriber is added to Mailchimp, their information is enriched using Enrich Layer. If the enrichment data identifies them as a high-value lead based on company size or role, a notification is sent to a Slack channel.

Enrich Layer and Mailchimp integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

Enrich Layer + Mailchimp integration

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FAQ Enrich Layer and Mailchimp

How can I connect my Enrich Layer account to Mailchimp using Latenode?

To connect your Enrich Layer account to Mailchimp on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and Mailchimp accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich Mailchimp leads automatically?

Yes, Latenode lets you enrich new Mailchimp subscribers using Enrich Layer data automatically. This enables highly targeted campaigns based on real-time insights and improves list segmentation.

What types of tasks can I perform by integrating Enrich Layer with Mailchimp?

Integrating Enrich Layer with Mailchimp allows you to perform various tasks, including:

  • Automatically enrich new Mailchimp subscribers with demographic data.
  • Update Mailchimp subscriber profiles with the latest Enrich Layer information.
  • Segment Mailchimp lists based on Enrich Layer's firmographic data points.
  • Trigger personalized email campaigns based on Enrich Layer company size.
  • Identify high-value leads in Mailchimp using Enrich Layer's scoring.

How does Latenode handle Enrich Layer's API rate limits?

Latenode’s built-in rate limiting and error handling ensure stable data flow from Enrich Layer. Plus, its no-code interface simplifies complex logic.

Are there any limitations to the Enrich Layer and Mailchimp integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Enrich Layer data freshness depends on their data update frequency.
  • Custom field mappings may require initial setup in Mailchimp.
  • Bulk data enrichment might be subject to Enrich Layer's API usage policies.

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