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Enrich leads with data from Enrich Layer, then personalize Omnisend campaigns for higher conversions. Latenode's visual editor and affordable execution pricing make advanced segmentation easy, while JavaScript support allows custom data transformations.
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Create a New Scenario to Connect Enrich Layer and Omnisend
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Omnisend will be your first step. To do this, click "Choose an app," find Enrich Layer or Omnisend, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Enrich Layer node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Enrich Layer
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Enrich Layer and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Enrich Layer
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โ
Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Omnisend, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Enrich Layer and Omnisend integration works as expected. Depending on your setup, data should flow between Enrich Layer and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Enrich Layer + Omnisend: When a new customer is created in Shopify, their data is enriched using Enrich Layer, and a new contact is created or updated in Omnisend for personalized marketing campaigns.
Enrich Layer + Omnisend + Airtable: When a company or person is searched using Enrich Layer, the found data is used to update or create a contact in Omnisend, and the information is also logged in Airtable for lead management and tracking.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Enrich Layer account to Omnisend using Latenode?
To connect your Enrich Layer account to Omnisend on Latenode, follow these steps:
Can I enrich contact data before sending marketing campaigns?
Yes! Latenode allows you to seamlessly enrich contact data in Enrich Layer and then use it in Omnisend for highly personalized campaigns, boosting engagement rates.
What types of tasks can I perform by integrating Enrich Layer with Omnisend?
Integrating Enrich Layer with Omnisend allows you to perform various tasks, including:
How scalable is Enrich Layer data enrichment via Latenode flows?
Latenode handles scaling automatically. Enrich large contact lists efficiently without worrying about rate limits or infrastructure.
Are there any limitations to the Enrich Layer and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: