Enrich Layer and Omnisend Integration

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Enrich leads with data from Enrich Layer, then personalize Omnisend campaigns for higher conversions. Latenode's visual editor and affordable execution pricing make advanced segmentation easy, while JavaScript support allows custom data transformations.

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Enrich Layer

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Enrich Layer and Omnisend

Create a New Scenario to Connect Enrich Layer and Omnisend

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Omnisend will be your first step. To do this, click "Choose an app," find Enrich Layer or Omnisend, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

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Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Omnisend Node

Next, click the plus (+) icon on the Enrich Layer node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Configure the Enrich Layer and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Enrich Layer and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Enrich Layer, Omnisend, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Enrich Layer and Omnisend integration works as expected. Depending on your setup, data should flow between Enrich Layer and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and Omnisend

Shopify + Enrich Layer + Omnisend: When a new customer is created in Shopify, their data is enriched using Enrich Layer, and a new contact is created or updated in Omnisend for personalized marketing campaigns.

Enrich Layer + Omnisend + Airtable: When a company or person is searched using Enrich Layer, the found data is used to update or create a contact in Omnisend, and the information is also logged in Airtable for lead management and tracking.

Enrich Layer and Omnisend integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

Enrich Layer + Omnisend integration

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FAQ Enrich Layer and Omnisend

How can I connect my Enrich Layer account to Omnisend using Latenode?

To connect your Enrich Layer account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich contact data before sending marketing campaigns?

Yes! Latenode allows you to seamlessly enrich contact data in Enrich Layer and then use it in Omnisend for highly personalized campaigns, boosting engagement rates.

What types of tasks can I perform by integrating Enrich Layer with Omnisend?

Integrating Enrich Layer with Omnisend allows you to perform various tasks, including:

  • Automatically enrich new Omnisend subscribers with data from Enrich Layer.
  • Update contact properties in Omnisend based on Enrich Layer's insights.
  • Trigger targeted email sequences in Omnisend using enriched lead data.
  • Segment Omnisend contacts based on enriched firmographic data.
  • Enrich and append missing data to customer profiles within Omnisend.

How scalable is Enrich Layer data enrichment via Latenode flows?

Latenode handles scaling automatically. Enrich large contact lists efficiently without worrying about rate limits or infrastructure.

Are there any limitations to the Enrich Layer and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • The number of Enrich Layer credits available impacts data enrichment volume.
  • Omnisend's API rate limits may affect the speed of large data updates.
  • Complex data transformations might require custom JavaScript code.

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